Frisco IS Sports is your one-stop connection for sports venues, hotels, and so much more. Frisco IS Sports was created in 2013 as a department of the Frisco Convention & Visitors Bureau, the Official Destination Marketing Organization for the City of Frisco. Frisco is known not only for its world class sports venues, but is home to 3 professional sports teams, and was named the "Top Place to Raise an Athlete" byMen's Journal in 2011. Frisco is also home to exciting events such as NCAA Division I Football Championships Series, and has hosted traditional events like soccer and basketball, as well as figure skating, cycling, trampoline and ice hockey!
Frisco IS Sports will focus on bringing small to large scale sporting events to the City of Frisco in collaboration with our local sports leagues, venues and professional teams. Our purpose is to not only provide economic vitality to the City, but to also provide opportunities for local residents and youth to engage in state, regional and national sporting events, either as an athlete, spectator or volunteer. Frisco Sports will also assist in laying groundwork through local connections for hotels, meeting space, venues and more!
If you are passionate about sports, and want to be engaged with many of the national sporting events that come to Frisco, sign up to volunteer today! Just click here and indicate that you are interested in sports in the "position applying for" section of the form.
Ready to learn more - reach out to us and see how we can help you have a successful event in Frisco.
As Executive Director, Marla is at the helm of everything that goes on within the Frisco CVB. In addition to all of her years of meetings and tourism industry know-how, she's a knock-your-socks-off cook! Paying attention to the ingredients, tools, and techniques is what she does in the kitchen and very much spills over into what she does at work. Spicy food really gets her going. The spicier the food, the more she's willing to give it a try. Her adventuresome nature is also one of the reasons why she's done such a great job leading and moving the Frisco CVB forward. When she's not at work, she runs, like, 50 miles a week, and when she's not doing that, she loves to read. She could easily be a detective since murder mysteries and espionage are her favorite book topics.
Senior Sales Manager
If there's anyone in the office that needs an idea about how to impress someone with absolute style and flare, LaChelle is the go-to person for ideas. She knows how to use her creative charm when it comes to selling her clients on bringing meetings and events to Frisco. LaChelle has been on the CVB sales team the longest, driving results in the sports and Texas association markets. She brings her 'A' game to the table, and given a level playing field, she'll turn it into a win-win situation. It doesn't matter if it's a marathon or a sprint, she constantly seeks out ways to go above and beyond. When she's not on the field at work, she enjoys spending time with family and friends.