Frisco Tourism Public Improvement District

The Frisco Tourism Public Improvement District (TPID) is designed to increase the funding available to market and provide incentives to enhance Frisco’s performance as a meetings and conventions, sports, and tourism destination.

Frisco TPID Background

In 2021, a group of Frisco hotel general managers agreed to resurrect pursuing a TPID after pausing efforts during the pandemic. Petitions were issued in June and July 2021, with more than 80% threshold met for all three categories: number of hotels, appraised value, and surface area of the hotels.

After signatures were verified, two public hearings were held, a corporation was formed, and the first Board of Directors was elected. As a governing board, members will direct the approved uses of TPID funding.

The boundary of the district is all hotels within the City of Frisco that have 75 rooms or more. The TPID assessment is 2% on all occupied rooms. The funds are restricted to use for the following:

  • Convention and Sports Sales
  • Marketing
  • Research and Administrative Fees

For the Service Plan, click here

For the Sales & Marketing Plan, click here

For the press release about the Frisco TPID, click here

Incentive Application Forms

TPID Board of Directors

The Frisco Tourism Public Improvement District Board of Directors consists of 8 voting positions and 1 non-voting, ex-officio position.

Maher Jallad, Chair
General Manager
Hyatt Regency Frisco 

Jeff Smith, Vice Chair/Treasurer
Vice President & Managing Director
Omni PGA Frisco Resort

Monica Trichel, Secretary
General Manager
Hilton Garden Inn

Jheannine Washington
General Manager
AC Hotel by Marriott/Residence Inn by Marriott

Danny Patel
Holiday Inn Express & Suites/Candlewood Suites

Nigel Cossey
General Manager
Embassy Suites & Frisco Conference Center

Jeffrey Giangreco
Vice President Operations
Magnolia Lodging LLC

Ryan Bunker
Complex General Manager
The Westin Dallas Stonebriar Resort & Spa

Contact Frisco TPID

Frisco Tourism Public Improvement District 
6801 Gaylord Parkway, Ste. 401
Frisco, TX 75034