Meet the Visit Frisco Team

Marla Roe, CDME, CTA Executive Director

  • Q: How long have you worked in the industry? 35+ years, but I won’t’ divulge the plus. Q: What do you love most about your job? Working with such a wide variety of people and sharing all the fun Frisco has to offer. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? You must come visit. You’ll be pleasantly surprised! Q: What is your favorite Frisco attraction, and why? This is a tough one, but I’d have to say, right now, KidZania, mainly because I cannot wait to take my grandson there. Q. What is your favorite Frisco restaurant and your go-to dish to order there? Salsa Tex Mex – it’s the ceviche for me. Q. Where is the first place you take your friends and family from out of town when they visit Frisco? The Star is usually our first stop. I love being able to walk around and try different restaurants. Q. What’s your favorite secret spot in Frisco? It’s not so secret, but we love going to happy hour at TruFire Kitchen and Grill. Q. What’s your favorite place to shop in Frisco? I’m not much of a shopper, but if I need something, chances are I can find it at Stonebriar Centre. Q. Describe your Frisco in 3 words? Friendly, refreshing and interesting. Q. What is your go-to sweet treat? Chocolate ice cream. The chunkier, the better. Q. What is your go-to happy hour drink? Wine Q. Where would someone most likely find you on the weekend? In a local park or at a local restaurant. Q. Where is one of your favorite travel destinations in the world? Anywhere with a pretty beach. Q. Describe who you are in 140 characters or less. I am a mom, wife, grandmother and destination expert who loves Frisco, the tourism industry and the great team at Visit Frisco. Q. Fun fact about you? I sing a lot in the car. I like to think people think I’m talking on the phone.

Marketing & Communications

Cori Powers Director of Marketing & Communications

  • Q: How long have you worked in the industry? 4 years Q: What do you love most about your job? Connecting with our partners and learning more about what drives them. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? Frisco has so much to offer. It’s a great place to spend some time. You’ll feel comfortable and safe here and really impressed by the amenities, facilities, hotels and attractions. There really is so much going on in Frisco! Q: What is your favorite Frisco attraction, and why? KidZania because there’s nothing like it in the U.S. While it’s a city powered by kids, as an adult it’s hard not to get caught up in the breadth of the experience and the attention to detail. It’s an educational environment that teaches kids about different industries and the value of hard work in a fun and meaningful way. Q. What is your favorite Frisco restaurant and your go-to dish to order there? How do you pick just one? Cacio e Pepe (with the fried egg) at Bottled in Bond; Prosciutto & Fig Flatbread at J. Theodore; and Beef Fajitas at Tupy’s. Q. Where is the first place you take your friends and family from out of town when they visit Frisco? eight | 11 place for wine flights, pizza, live music and s’mores boards! Q. What’s your favorite secret spot in Frisco? Limestone Quarry Park: Seemingly a normal, kid-friendly park, but follow the small, unmarked path behind the bench and you’ll find a Frisco oasis, perfect for exploring. (Don’t forget to bring water shoes or old tennis shoes.) Q. What’s your favorite place to shop in Frisco? Tumbleweed TexStyles Q. Describe your Frisco in 3 words? Family-Friendly, Sports, Growing Q. What is your go-to sweet treat? For a sweet start to the day: Doughnuts from Detour Doughnuts / For an afternoon treat: Reese’s Witha’spoon from Cow Tipping Creamery Q. What is your go-to happy hour drink? Lemonberry Mule at The Common Table Q. Where would someone most likely find you on the weekend? If there’s an event happening, my family and I like to attend fairs, concerts, sporting events, etc. Otherwise, we like to sit and listen to music and grab a bite to eat a Frisco Rail Yard. Q. Where is one of your favorite travel destinations in the world? Barcelona, Spain: The food, the wine, the atmosphere. Q. Describe who you are in 140 characters or less. I’m Cori: Communications Pro, Marketing Maven, Content Writer, PR Specialist, Social Media Guru, and Exercise Enthusiast (only one’s been embellished). Q. Fun fact about you? I was named after Cory Everson, female body builder in the 80s who won six consecutive Ms. Olympia titles and was inducted into the National Fitness Hall of Fame.

Wesley Lucas, CTA, CTE Senior Communications Manager

  • Q: How long have you worked in the industry? 15 years! My first job in the travel and tourism industry was an intern at the Abilene CVB (my hometown). I started two days after I graduated high school. Q: What do you love most about your job? Sharing the stories of Frisco, whether that be through the iHeartFrisco blog, our social media channels or with media. I love inspiring interest and travel to our unique and growing city. Q: What is your favorite Frisco attraction, and why? I love attending an FC Dallas match or RoughRiders game, as well as visiting The Star, but one of my favorite attractions to visit is the National Videogame Museum. The sheer number of artifacts on display shows just how passionate the founders were at preserving the history. Every time I visit, it’s such a nostalgic throwback to the days of playing video games with my brother. Q. What is your favorite Frisco restaurant and your go-to dish to order there? Tough one… I love Tupy’s and always order the same thing – fajita enchiladas with queso. You can’t go wrong with the Bacon & Blue Chips at eight | 11 place. Lately I’ve been on a J. Theodore kick. Our favorite dishes there are the Brussel sprouts, ahi tuna and chicken pesto pasta. Q. Where is the first place you take your friends and family from out of town when they visit Frisco? We always end up at Frisco Square, the Rail District or The Star. Q. What’s your favorite secret spot in Frisco? Don’t skip on the coffee at La Finca, the macarons at Tulla Patisserie & Café, donuts at Detour Doughnuts or the many beautiful parks and trails Frisco has to offer. Q. What’s your favorite place to shop in Frisco? Tumbleweed TexStyles is a “must-visit” when in town. I also enjoy browsing the vendors at Frisco Mercantile and Painted Tree and all of the fun and unique fashion finds at Sunny Paige and Flea Style. Of course, no shopping trip to Frisco is complete without a stop at IKEA. Q. Describe your Frisco in 3 words? A welcoming, fun and family-friendly destination. Q. What is your go-to sweet treat? Cookie Society Salted Carmel Cookie, Cow Tipping Creamery Southern Charm Stacker or Chocolate Glazed Donut from Detour Doughnuts. Q. What is your go-to happy hour drink? Frosé from Heirloom Haul or Mambo Taxi from Mi Cocina. Q. Where would someone most likely find you on the weekend? Exploring a Frisco park with my family, enjoying dinner and drinks on a Frisco restaurant patio or watching a game, cheering on our favorite teams. Q. Where is one of your favorite travel destinations in the world? I love spending time on my family’s ranch in west Texas, fly fishing in Colorado and exploring my favorite cities: New York, Boston and New Orleans. I’ve never been to Europe, so my dream vacation is Paris, London and Scotland. Q. Describe who you are in 140 characters or less. Obsessively organized 7th generation Texan who loves the Red Raiders, Red Sox, wine, good queso, fly fishing and Frisco. Q. Fun fact about you? I was in a Walt Disney World commercial when I was 4 years-old, am related to the 11th President of the United States, James K. Polk, have been playing golf since I was nine years-old and have a slight obsession with World War II history.

Sales & Convention Services

Christina Decker Director of Sales & Services

  • Q: How long have you worked in the industry? Just about 26 years. Q: What do you love most about your job? I love to help people. I find out the needs of our clients and find them a place or solution. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? Frisco is the best place to have a meeting because we are centrally located - only 25 minutes from both airports. Frisco has top notch, beautiful hotels and unique venues. Along with our outstanding customer service and our city support, Frisco is the perfect place for any meeting. Q: What is your favorite Frisco attraction, and why? KidZania! I love that we currently have the only one in the US. I like the concept and how children can learn the responsibility of what it is like to be an adult while having fun. I love talking about KidZania to clients. They are so fascinated, especially when they actually get to visit it. Q. What is your favorite Frisco restaurant and your go-to dish to order there? My all-time favorite place is Eight 11 – I have to order the Jalapeno Popper Pizza, which is worth every carb. I love the wine flights they offer and the variety of wines they have on the menu. We love sitting on the patio, enjoying the eat and drinks, and listening to live music. Q. Where is the first place you take your friends and family from out of town when they visit Frisco? If they aren’t from Texas I have to take them to Babe’s! Otherwise I would take them to Eight 11 unless it’s Friday night I have to take them to Cantina Laredo for their yummy margs – it’s what I do every Friday night in Frisco! Q. What’s your favorite place to shop in Frisco? Painted Tree - they have so many unique finds for home and fashion! Q. Describe your Frisco in 3 words? Unique, friendly and fun. Q. What is your go-to sweet treat? Rare Books Bar for their delicious cakes by the slice – I love to order a variety to share! Q. What is your go-to happy hour drink? When I’m not at Cantina Laredo I have a specialty cocktail at Bottle in Bond (bartenders’ choice)! Q. Where would someone most likely find you on the weekend? At Frisco Fresh Market supporting local vendors with the most delicious food, fruits and unique gifts. Or I’m enjoying the sunshine at my pool! Q. Where is one of your favorite travel destinations in the world? Germany - it’s my husband’s home country. I’ve eaten and drank my way through the entire country. Q. Describe who you are in 140 characters or less. I am passionate about Frisco and the hospitality industry. I like to inspire others to do good and be good, by leading by the example. I believe if you have a good attitude, you can do great things no matter what the situation. I am a loving wife, mother and grandmother, and love to spend time with my family. Q. Fun fact about you? I have a dog (Chihuahua mix) named Jäger.

Melissa Anguiano CRM & Services Coordinator

  • Q: How long have you worked in the industry? Going on 10 years+ Q: What do you love most about your job? Events bring people together. Helping bring those events to your city knowing that memories are going to be made from them, there is no greater feeling. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? Frisco, Texas, offers fun for everyone in a safe, and unique setting. Q: What is your favorite Frisco attraction, and why? Frisco RoughRiders Game - They have a lazy river, playground, baseball and beer! Q. What is your favorite Frisco restaurant and your go-to dish to order there? This is a tie between the Heritage Table and Didi’s Downtown. If you go to Didi’s you must try the Hot Honey Buttered Fried Chicken Sandwich. Q. What’s your favorite secret spot in Frisco? Nerdvana - video games and delicious food. Q. What’s your favorite place to shop in Frisco? Tumbleweed TexStyles Q. Describe your Frisco in 3 words? I used 4… Family Friendly Foodie Paradise Q. What is your go-to sweet treat? Chiller Bee Frozen Yogurt Q. What is your go-to happy hour drink? A sucker punch at Torchy’s Tacos Q. Where would someone most likely find you on the weekend? Apart from sporting events, I enjoy exploring all the local eats. Q. Where is one of your favorite travel destinations in the world? Any place that has clear blue water, white sand beach and I can enjoy a drink with an umbrella in it. Q. Describe who you are in 140 characters or less. When I am not cheering on a sports team, I’m exploring the world through food and laughter. I am passionate about the work we do at Visit Frisco for our partners, residents and visitors. Q. Fun fact about you? I am obsessed with the wonders of the world: ancient and new. I’ve been fortunate enough to have already visited four so far!

LaChelle Evans, CSEE, CTA National Sales Manager

  • Q: How long have you worked in the industry? Overall 30+ years! Q: What do you love most about your job? Meeting people and building lasting relationships and partnerships. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? That it’s a thriving, growing city, with lots to do in such a small radius! I talk about all of the one-of-a-kind venues we have, and I share that it’s safe, family oriented and how well the city departments work together, because they understand the importance of tourism. Q: What is your favorite Frisco attraction, and why? The Star – I’m a huge Cowboys fan! Q. What is your favorite Frisco restaurant and your go-to dish to order there? Perry’s Steakhouse – There are way too many good dishes to pick just one. Q. Where is the first place you take your friends and family from out of town when they visit Frisco? The Star or Riders Field. Q. What’s your favorite secret spot in Frisco? The Parlour Social Lounge Bar and Bistro, located inside Hotel Indigo is one of my favorite spots. Great drinks and Chef Neal cooks amazing dishes you have to try. Q. What’s your favorite place to shop in Frisco? The many great boutiques and shops in Frisco. Q. Describe your Frisco in 3 words? Safe, exciting and fun. Q. What is your go-to sweet treat? Candy and ice cream. Q. What is your go-to happy hour drink? Peachy Glenn at Perry’s Steakhouse Q. Where would someone most likely find you on the weekend? Relaxing at home Q. Where is one of your favorite travel destinations in the world? Wichita, Kansas which is home and where I spend time with my mom. Q. Describe who you are in 140 characters or less: I’ve worked in hospitality over 30 years, so I guess that’s who I am. I have a knack for creating special moments and delivering meaningful experiences, but more importantly, I enjoy it! My daughter Tiffany is my daily source of pride, and I live my best life among my family and friends. I also enjoy traveling to exotic destinations such as Trinidad and Barcelona, with my sights set on Fiji! Q. Fun fact about you? I love groupon-ing.

Jennifer Brown Sales Manager

  • Q: How long have you worked in the industry? I’ve loved it for a long time! Q: What do you love most about your job? Meeting new clients and engaging them in the Frisco story. Helping make an impact in our local economy. Q: What would you tell a meeting planner that is considering Frisco? Frisco is a small, friendly city with big city amenities to enjoy. Q: What is your favorite Frisco attraction, and why? Our local restaurants are my favorite attraction. Enticing food and beverages live here! Q. What is your favorite Frisco restaurant and your go-to dish to order there? My current favorite is Torchy’s Tacos. Their queso is ridiculous and my go-to taco is the brushfire (no diablo sauce). Q. Where is the first place you take your friends and family from out of town when they visit Frisco? Torchy’s Tacos! Insider’s tip: sit at the bar and they’ll serve you there. Q. What’s your favorite secret spot in Frisco? Driving on County Road 68, between Coit and Independence. It’s literally a tree-covered country road, one block north of 121! Q. What’s your favorite place to shop in Frisco? Dillards at Stonebriar Centre. Q. Describe your Frisco in 3 words? Best city ever. Q. What is your go-to sweet treat? Andy’s Frozen Custard - Snowmonster with marshmallow concrete. Q. What is your go-to happy hour drink? Tall vodka soda with lime. Q. Where would someone most likely find you on the weekend? Gardening in my yard. Q. Where is one of your favorite travel destinations in the world? Barcelona Q. Describe who you are in 140 characters or less. I’m always pushing to be the best version of myself, focused on what I ‘get’ to do each day! Q. Fun fact about you? My low-key obsessions: the great people in my life, my yard and garden, and making craft cocktails.

Lisa Bethea, CTA, CTIS Senior Convention Services & Tourism Manager

  • "Don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own.” -Former First Lady Michelle Obama

Sports & Events

Josh Dill, CSEE Director of Sports & Events

  • Q: How long have you worked in the industry? I’ve spent my entire 15-year career in sports with the last 13 years in sports tourism. Q: What do you love most about your job? I love the planning and build-up it takes to create an environment where athletes can reach their pinnacle and show their full potential. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? I always tell people that Frisco has all the benefits of being in a large metropolitan area while maintaining a small-town feel and charm. Q: What is your favorite Frisco attraction, and why? I love the National Soccer Hall of Fame because the interactive exhibits make it fun for everyone, even if they aren’t soccer enthusiasts. Q. What is your favorite Frisco restaurant and your go-to dish to order there? Hutchins BBQ - Have to order the Texas Twinkies. Q. Where is the first place you take your friends and family from out of town when they visit Frisco? I love to see people’s reactions when I take them to The Star. Q. What’s your favorite secret spot in Frisco? Dallas Cowboys Pro Shop, located at 15825 Gateway Dr., Suite 200. They have a great selection of game-worn and sideline apparel. Q. What’s your favorite place to shop in Frisco? I can’t go in Tumbleweed TexStyles without buying something. Q. Describe your Frisco in 3 words? Does “Sports City USA” count? Q. What is your go-to sweet treat? Southern Charm at Cow Tipping Creamery. Q. What is your go-to happy hour drink? Can’t beat an old fashioned, especially some of the awesome ones made here in Frisco. Q. Where would someone most likely find you on the weekend? At a sporting event, of course! Q. Where is one of your favorite travel destinations in the world? My wife and I went to Matangi Private Island Resort in Fiji on our honeymoon, and I dream of going back there. Q. Describe who you are in 140 characters or less. Above-average girl dad and below-average husband who turned sports into a career. Trying to laugh and be successful while fighting ADD and…what was the question?? Q. Fun fact about you? I was a competitive tumbling and trampoline athlete for more than a decade.

Chuck Brakes, CTA Senior Sports Sales Manager

  • Q: How long have you worked in the industry? Eight years. Q: What do you love most about your job? All of the wonderful people and still being involved in sports. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? Frisco is a very unique city; it literally has it all. Q: What is your favorite Frisco attraction, and why? The Star - It gives you an opportunity to take a closer look inside an NFL franchise, as well as gives you the opportunity to enjoy all of the entertainment options. Q. What is your favorite Frisco restaurant and your go-to dish to order there? Tender Smokehouse - their brisket and BBQ beans combo is a “don’t miss!” Q. Where is the first place you take your friends and family from out of town when they visit Frisco? Always The Star and Stonebriar Centre mall. Q. What’s your favorite secret spot in Frisco? Snow cones from the Frisco Snow Cone Lady! Q. Describe your Frisco in 3 words? Fun, sports and food. Q. What is your go-to happy hour drink? Always an Old Fashion. Q. Where would someone most likely find you on the weekend? Usually at Fieldhouse USA for an event. Q. Where is one of your favorite travel destinations in the world? I love Australia. Q. Describe who you are in 140 characters or less. I am passionate about sports. I am a “glass is half full” type of guy. I love seeing people doing good and having fun. I love what I do, my family, my friends and sports. Q. Fun fact about you? I I grew up in the south of France, so French is my second language.

Contact the Visit Frisco team for Frisco information, news and recommendations.