Visit Frisco announced the promotion of Josh Dill to Assistant Executive Director.

In this newly formed role, Josh will work under the Visit Frisco Executive Director to build strategies and tactics that promote Frisco as a premier year-round travel destination in order to increase economic impact into the City of Frisco. Additionally, he will oversee the leaders of the Visit Frisco sales, sports, and destination services teams.

The Assistant Executive Director serves as a key liaison for high profile industry partnerships while providing highly complex and responsible support to the Executive Director.

"We are excited about adding a new leadership role at Visit Frisco, and moving Josh into this position reflects the commitment we have to advancing our teams internally, when possible," says Marla Roe, Executive Director of Visit Frisco. "Josh brings his analytical and strategic thinking to a greater level in the role, and we know the destination will continue to thrive under his leadership in Sports, Convention Sales, and Destination Services." 

Josh brings his analytical and strategic thinking to a greater level in the role, and we know the destination will continue to thrive under his leadership in Sports, Convention Sales, and Destination Services.

- Marla Roe, Exexutive Director, Visit Frisco

In 2016, Josh joined Visit Frisco as the Director of Sports and Events where he collaborated with the Executive Director and staff to develop, plan, coordinate, and implement sports sales programs and events to showcase Frisco as a first-class tournament and event destination. He also managed the activities of the sports department, sports sales manager, and sports and events services staff.

Prior to joining Visit Frisco, Josh served as the Director of Sports Marketing for the Fort Worth CVB and Sports Sales Manager for Visit Lubbock.

Josh Dill

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About Frisco

Located just 25 minutes from both DFW International Airport and Dallas Love Field, Frisco, Texas, features more than 4,400 hotel rooms and 417,000 square feet of meeting space.

Home to several professional sports organizations, including the Dallas Cowboys at The Star, and the PGA of America, Frisco also features several world-class event facilities and full-service hotel properties, a growing museum district, and more than 9 million square feet of retail and dining.

About Visit Frisco

Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to VISITFRISCO.COM.