Visit Frisco

6801 Gaylord Parkway, Suite 401 Frisco, 75034
Toll Free: 1-877-GoFrisco (463-7472)
Fax: 972-292-5251

Visit Frisco is the official destination marketing organization for the City of Frisco. The team actively markets and sells to meetings, conventions, sports and tourism, and is responsible for increasing economic prosperity for Frisco, its residents and marketing partners. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination's International.

Meet the Team

Marla Roe, CDME, CTA

Executive Director

Email: marla@visitfrisco.com

Phone: 972-292-5252

As Executive Director, Marla is at the helm of everything that goes on within Visit Frisco. In addition to all of her years of meetings and tourism industry know-how, she's a knock-your-socks-off cook! Paying attention to the ingredients, tools, and techniques is what she does in the kitchen and very much spills over into what she does at work. Spicy food really gets her going. The spicier the food, the more she's willing to give it a try. Her adventuresome nature is also one of the reasons why she's done such a great job leading and moving the team forward. When she's not at work, she runs about 50 miles a week, and when she's not doing that, she loves to read. She could easily be a detective since murder mysteries and espionage are her favorite book topics.

Sandy Shell

Senior Administrative Assistant

Email: sshell@visitfrisco.com

Phone: 972-292-5250

Sandy is the newest member to Visit Frisco. A resident of Frisco since 2001, Sandy has been here to experience the vast growth of the city. One of her favorite things to do is to volunteer in the community. Whether she is adopting a senior citizen for the holidays or adopting students to provide them with "Back to School" necessities, she always has a smile on her face knowing the rewards of volunteering outweigh the costs. Sandy also strives to go above and beyond at the office, making sure she can support the team in the role of Administrative Assistant. She has five grown children (including her daughter-in-laws) whom all live in the DFW Metroplex. Family comes first when it comes to spending time with them and her four rescued "grand-dogs."

Marketing & Communications

Ryan Callison, CTA, TDM

Director of Marketing & Communications

Email: rcallison@visitfrisco.com

Phone: 972-292-5256

Ryan is no stranger to the tourism and communications world! His passion for the tourism and hospitality industry, love of graphic design and communications keep him energized and ready to promote the city of Frisco everyday. When he has any downtime you can find him on the golf course in the Spring, the slopes in the Winter and his favorite vacation destination in Iceland. Ryan also loves to fire up his smoker throughout the year and make his award-winning ribs from his own homemade rub. He has never met a stranger and loves promoting Frisco to the world daily!

Wesley Lucas, CTA

Communications Manager

Email: wlucas@visitfrisco.com

Phone: 972-292-5266

Wesley began her career in the travel and tourism industry right out of high school. Not only does she bring experience to the team, but a passion and love of all things tourism and communications. Wesley greatly enjoys working with media contacts and sharing Frisco with the @VisitFriscoTX social media followers. When she is not working, she enjoys spending time with her husband and son at the family ranch, playing golf, fishing, cheering on the Texas Tech Red Raiders or her favorite baseball team, the Boston Red Sox.

Jake Sillavan

Digital Marketing & Research Manager

Email: jsillavan@visitfrisco.com

Phone: 972-292-5263

From the radio and entertainment industry to travel and tourism, Jake brings a wide array of digital marketing experience to Frisco. Data rules! Outside of the office, Jake enjoys spending time with his wife, KatyJane, son, Sawyer and their German Shepherd, Dixie. Jake enjoys hunting in the winter, golfing whenever it's above 65 degrees outside, loves putting BBQ sauce on anything, and is a state capital trivia master. Jake has been an avid home brewer the last 4 years and considers himself a beer connoisseur. His home brew label for "Trophy Husband" was a finalist in the American Homebrewers Association national label contest.

Sales & Convention Services

Christina Miller

Director of Sales & Services

Email: CMiller@visitfrisco.com

Phone: 972-292-5265

Christina joins Visit Frisco with more than 20 years of experience in the meeting and convention sales industry. Not only does she bring experience and a wealth of knowledge to the team, but a positive and outgoing attitude which make her the ideal person to lead the Visit Frisco sales and services departments. Outside of work, Christina enjoys spending time with her four grown children, traveling the world including her favorite place, Germany, and cheering on her favorite team, the Dallas Cowboys!

Madison Graves

CRM Coordinator

Email: mgraves@visitfrisco.com

Phone: 972-292-5264

A 2016 graduate of Dallas Baptist University, Madison earned her degree in Hospitality Management. She is a bundle of energy and is thrilled to be bringing her creativity and positive attitude to Visit Frisco. As the CRM Coordinator, Madison finds great joy in helping each sales manager provide exceptional support and care for their clients. Recently married, Madison and her husband love to spend time with their black lab, Cooper, going camping, or drinking Dr Pepper!

LaChelle Evans, CSEE, CTA

National Sales Manager

Email: levans@visitfrisco.com

Phone: 972-292-5253

If there's anyone in the office that needs an idea about how to impress someone with absolute style and flare, LaChelle is the go-to person for ideas. She knows how to use her creative charm when it comes to selling her clients on bringing meetings and events to Frisco. LaChelle has been on the Visit Frisco sales team the longest, driving results in the Texas association markets. She brings her 'A' game to the table, and given a level playing field, she'll turn it into a win-win situation. It doesn't matter if it's a marathon or a sprint, she constantly seeks out ways to go above and beyond. When she's not on the field at work, she enjoys spending time with family and friends.

Stacie Esteban

Senior Sales Manager

Email: sesteban@visitfrisco.com

Phone: 972-292-5254

Stacie joined Visit Frisco with over 25 years in the Hospitality industry. In her most recent position, she was the opening Director of Sales for the Hampton Inn and Suites Dallas/Frisco North Fieldhouse USA. Stacie enjoys working closely with her clients, as she strives to build, maintain and foster relationships with each and every one of them. Stacie is proud to be a native Texan, and grew up in the Mid-Cities area of the DFW Metroplex. When she is not working, Stacie loves spending time with her husband Ricardo and her daughter Aliyah. They love to travel, swim, attend sporting events or simply stay home for a competitive evening of family game night.

Lisa Bethea, CTA, CTIS

Tourism Sales & Convention Services Manager

Email: lbethea@visitfrisco.com

Phone: 972-292-5255

A woman who's memory definitely serves her correctly. Ask her just about anything and she'll be able to give you the details. Lisa joined Visit Frisco from the world of hotels, working her way through the ranks from convention services to sales. With her positive spirit and hospitable personality, she made it her personal goal to make sure every client was taken care of whether it be a meeting planner or a hotel guest. Other than her passion for people, she is completely smitten with pens. She can tell you just about anything you'd want to know about whatever you may happen to be writing with.

Sports & Events

Josh Dill, CSEE

Director of Sports & Events

Email: jdill@visitfrisco.com

Phone: 972-292-5267

Sports is so much more than just a hobby for Josh. From his family’s farm in West Texas to an internship at Walt Disney World, Josh has learned a work ethic and customer-service mentality that make him the ideal choice to lead the Visit Frisco sports department. His passion for sports is definitely a family affair. In their free time, you can find Josh, his wife and two young daughters attending sporting events or watching them on TV. He is an avid fan of the Dallas Cowboys, Dallas Stars, Texas Rangers and Texas Tech University Red Raiders.

Chuck Brakes, CTA

Sports Sales Manager

Email: cbrakes@visitfrisco.com

Phone: 972-292-5262

Chuck Brakes would be hard to miss in a room because at 6'7" he's usually the tallest person in the room! He lives, breathes and speaks sports and if you prod him, he also does a pretty good job at speaking French, too. Chuck is not afraid to put the full court press on to help Frisco expand their already great sports market. He's the head coach at home and loves spending time with his family. If you talk about traveling, music or fast cars, you'll hit a home run with him. Right now we're just trying to find a company car with enough leg room to accommodate him!

Kristin Russell

Sports & Events Services Manager

Email: krussell2@visitfrisco.com

Phone: 972-292-5261

Kristin joined Visit Frisco after 10 years in the sports industry with the Frisco RoughRiders. She brings with her, along with extensive experience in the event planning and servicing industry, a love for the City of Frisco. Kristin enjoys building relationships with clients and strives to ensure their experience is beyond expectations. Outside of work, Kristin enjoys spending time with family, playing golf, testing new recipes in the kitchen, and cheering on the Texas A&M Aggies or any DFW sports team.