Visit Frisco

6801 Gaylord Parkway, Suite 401 Frisco, 75034
Toll Free: 1-877-GoFrisco (463-7472)
Fax: 972-292-5251


Visit Frisco is the official destination marketing organization for the City of Frisco. The team actively markets and sells to meetings, conventions, sports and tourism, and is responsible for increasing economic prosperity for Frisco, its residents and marketing partners. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination's International.

Meet the Team


Marla Roe, CDME, CTA

Executive Director


Phone: 972-292-5252

“Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope.” -Maya Angelou


Marketing & Communications


Cori Powers

Director of Marketing & Communications


Phone: 972-292-5256

“The world breaks everyone, and afterward, many are strong at the broken places.” -Ernest Hemingway

Wesley Lucas, CTA, CTE

Senior Communications Manager


Phone: 972-292-5266

“Keep your face always toward the sunshine, and shadows will fall behind you.” -Walt Whitman


Sales & Convention Services


Christina Miller

Director of Sales & Services


Phone: 972-292-5265

“Be the change we wish to see in the world.” - Gandhi

Madison Graves

CRM Coordinator


Phone: 972-292-5264

"It is okay to be brave and afraid at the same time." -Brené Brown

LaChelle Evans, CSEE, CTA

National Sales Manager


Phone: 972-292-5253

“Life is not about how fast you run or how high you climb, but how well you bounce.” -Anonymous

Jennifer Brown

Sales Manager


Phone: 972-292-5257

“Time and tide wait for no man.” -Geoffrey Chaucer

Lisa Bethea, CTA, CTIS

Senior Convention Services & Tourism Manager


Phone: 972-292-5255

"Don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own.” -Former First Lady Michelle Obama


Sports & Events


Josh Dill, CSEE

Director of Sports & Events


Phone: 972-292-5267

“If you find a path with no obstacles, it probably doesn’t lead anywhere.” -Frank A. Clark

Chuck Brakes, CTA

Senior Sports Sales Manager


Phone: 972-292-5262

Teamwork makes the dream work.