Visit Frisco

6801 Gaylord Parkway, Suite 401 Frisco, 75034
Toll Free: 1-877-GoFrisco (463-7472)
Fax: 972-292-5251

Visit Frisco is the official destination marketing organization for the City of Frisco. The team actively markets and sells to meetings, conventions, sports and tourism, and is responsible for increasing economic prosperity for Frisco, its residents and marketing partners. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination's International.

Meet the Team

Marla Roe, CDME, CTA

Executive Director

Email: marla@visitfrisco.com

Phone: 972-292-5252

“Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope.” -Maya Angelou

Sandy Shell

Senior Administrative Assistant

Email: sandy@visitfrisco.com

Phone: 972-292-5250

“Life isn't about waiting for the storm to pass...It's about learning to dance in the rain.” -Vivian Greene

Marketing & Communications

Cori Powers

Director of Marketing & Communications

Email: cori@visitfrisco.com

Phone: 972-292-5256

“The world breaks everyone, and afterward, many are strong at the broken places.” -Ernest Hemingway

Wesley Lucas, CTA, CTE

Senior Communications Manager

Email: wesley@visitfrisco.com

Phone: 972-292-5266

“Keep your face always toward the sunshine, and shadows will fall behind you.” -Walt Whitman

Stevie Emmons

Marketing Coordinator

Email: stevie@visitfrisco.com

Phone: 972-292-5268

“I will love the light for it shows me the way, yet I will endure the darkness because it shows me the stars.” -Og Mandino

Sales & Convention Services

Christina Miller

Director of Sales & Services

Email: christina@visitfrisco.com

Phone: 972-292-5265

“Be the change we wish to see in the world.” - Gandhi

Madison Graves

CRM Coordinator

Email: madison@visitfrisco.com

Phone: 972-292-5264

"It is okay to be brave and afraid at the same time." -Brené Brown

LaChelle Evans, CSEE, CTA

National Sales Manager

Email: lachelle@visitfrisco.com

Phone: 972-292-5253

“Life is not about how fast you run or how high you climb, but how well you bounce.” -Anonymous

Stacie Esteban

Senior Sales Manager

Email: stacie@visitfrisco.com

Phone: 972-292-5254

"Be Kind, work hard, stay humble, smile often, stay loyal, be honest, travel when possible, never stop learning, love always." -Unknown

Jennifer Brown

Sales Manager

Email: jennifer@visitfrisco.com

Phone: 972-292-5257

“Time and tide wait for no man.” -Geoffrey Chaucer

Lisa Bethea, CTA, CTIS

Senior Convention Services & Tourism Manager

Email: lisa@visitfrisco.com

Phone: 972-292-5255

Don’t ever underestimate the importance you can have because history has shown us that courage can be contagious and hope can take on a life of its own.” -Former First Lady Michelle Obama

Melissa Anguiano

Sales & Services Coordinator

Email: melissa@visitfrisco.com

Phone: 972-292-5269

“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” -Ralph Waldo Emerson

Sports & Events

Josh Dill, CSEE

Director of Sports & Events

Email: josh@visitfrisco.com

Phone: 972-292-5267

“If you find a path with no obstacles, it probably doesn’t lead anywhere.” -Frank A. Clark

Chuck Brakes, CTA

Senior Sports Sales Manager

Email: chuck@visitfrisco.com

Phone: 972-292-5262

Teamwork makes the dream work.

Madeline Walker

Sports & Events Services Manager

Email: madeline@visitfrisco.com

Phone: 972-292-5261

“The most essential factor is persistence - the determination never to allow your energy or enthusiasm to be dampened by the discouragement that must inevitably come.” -James Whitcomb Riley

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