(Frisco, Texas) August 7, 2019 ~ In recognition of Visit Frisco’s commitment to industry excellence and meeting the industry standard for performance and accountability of destination marketing organizations around the world, Destinations International has awarded the organization with the Destination Marketing Accreditation Program (DMAP) reaccreditation seal.
The Destinations International accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research.
Visit Frisco originally received accreditation in 2009 (8-year term) and has held that distinction since. Over the past eight months, Visit Frisco has been working towards reaccreditation, which they were officially recognized for at the DMAP Reception at the Destinations International Annual Convention last month in St. Louis, MO, along with 47 other destination marketing organizations.
"Destination accreditation provides a visible differentiator for these special organizations as an independent review board assessed their specific operations, leadership and policies to determine that they meet or exceed the standards of the industry,” said David Holder, Vice President – Tourism of JLL - Hospitality and Tourism Group.
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About Visit Frisco
Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 and 2019 by the industry organization Destination’s International. For more information, head to visitfrisco.com or call 877-GO-FRISCO.
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.
Photo here. Pictured from left to right: Don Welsh, President & CEO (Destinations International); Marla Roe, Executive Director (Visit Frisco); Christina Miller, Director of Sales & Services (Visit Frisco); Ryan Callison, Director of Marketing & Communications (Visit Frisco) and David Holder, Vice President (Tourism of JLL).