The Frisco Convention & Visitors Bureau offers an array of services to meet every meeting planner’s needs. Our professional staff can assist in the pre and post-planning of your meeting, convention, group tour or sporting event. Read below to learn more about the services we provide.

Registration Assistance

Volunteers will work with your staff to make registration painless and smooth. Receive a minimum of four hours of complimentary assistance for every 60 peak room nights booked in Frisco. Please contact us at least 30 days prior to your event to arrange convention services staffing needs.

Welcome Bags / Visitors Guides
Complimentary 12” x 15” white plastic bags with Frisco CVB logo will be provided to groups. Each bag contains the Frisco Visitors Guide, shopping & dining suggestions, restaurant maps and more. 25 bags will provided for every 10 peak rooms booked in Frisco.

Custom Name Badge Design / Name Badges / Badge Holders
The services staff will design a custom 3“ x 4“ name badge insert with your convention information. Fees will apply for printing, plastic badge holders and chord lanyards. Please contact us at least 30 days prior to your event to arrange these services

Discounts to local attractions and restaurants are available online through or on the Visit Frisco App.

Site Inspections / Itineraries

CVB staff are available to arrange site inspections of hotels, restaurants, venues and attractions to match your needs. Appointments and customized itineraries are provided to ensure a productive site visit.

Vendor Referrals

The Frisco CVB is able to provide recommendations for dining options, transportation, florists, or a variety of other services to assist groups in the event planning process.

Off-Site Venues & Great Itineraries

Enjoy a change of scenery and enjoy a unique Frisco experience or venue. CVB staff can assist groups in coordinating meetings or activities in a variety of venues including the Museum of the American Railroad, National Videogame Museum, The Ford Center at the Star, Toyota Stadium River Club, Dr Pepper Ballpark and Dr Pepper Arena. The services team will customize an itinerary that bests suits the interest of your group.

Convention Promotion

If your goal is awareness or to increase attendance, our Marketing & Communications team can help spread the word about your event. The Frisco CVB is able to provide photography, social media support and editorial copy upon request. Additional services are available and based on peak room night.

Digital Art & Photography
Digital versions of the Frisco, Texas CVB logo are available upon request. For your promotion use, the Marketing & Communications team can provide you with complimentary photography.

Drive attendance, promote your event website or showcase all Frisco has to offer by requesting a copy or link to the complimentary Frisco Destination video. Customized videos are available upon request*. *based on peak room number and advance request

Online Promotional Tools
The official Frisco Visitors Guide is available online and can be easily linked to promote Frisco as your next meeting location. Download the Frisco App for free on the Apple App Store or on Google Play by searching “Visit Frisco.” An icon for the Visit Frisco App can be made available to place on your registration website.

Frisco Welcome & Proclamation
The staff at the Frisco CVB is happy to coordinate with a City of Frisco elected official to welcome your attendees and guests and/or read a proclamation for your event. A minimum of 30 days prior to the event is needed to accommodate this request.

If you’d like more information or have questions about the Frisco CVB’s services, please feel free to reach out to us. We’re happy to work with you in any way we can to help make your next event a success!

Lisa Bethea, CTA, CTIS

Tourism Sales & Convention Services Manager


Phone: 972-292-5255

A woman who's memory definitely serves her correctly. Ask her just about anything and she'll be able to give you the details. Lisa joined us from the world of hotels, working her way through the ranks from convention services to sales. With her positive spirit and hospitable personality, she made it her personal goal to make sure every client was taken care of whether it be a meeting planner or a hotel guest. Other than her passion for people, she is completely smitten with pens. She can tell you just about anything you'd want to know about whatever you may happen to be writing with.

Kristin Russell

Sales & Convention Services Coordinator


Phone: 972-292-5261

Kristin joins the Frisco Convention and Visitors Bureau after 10 years in the sports industry with the Frisco RoughRiders. She brings with her, along with extensive experience in the event planning and servicing industry, a love for the City of Frisco. Kristin enjoys building relationships with clients and strives to ensure their experience is beyond expectations. Outside of work, Kristin enjoys spending time with family, playing golf, testing new recipes in the kitchen, and cheering on the Texas A&M Aggies or any DFW sports team.