Frisco Is Sports

Frisco IS Sports is your one-stop connection for sports venues, hotels, and so much more. Frisco IS Sports was created in 2013 as a department of the Frisco Convention & Visitors Bureau, the Official Destination Marketing Organization for the City of Frisco. Frisco is known not only for its world class sports venues, but is home to five professional sports teams, and was named the "Top Place to Raise an Athlete" by Men's Journal in 2011. Frisco is also home to exciting events such as NCAA Division I Football Championships Series, and has hosted traditional events like soccer and basketball, as well as figure skating, cycling, trampoline and ice hockey!

Frisco IS Sports focuses on bringing small to large scale sporting events to the City of Frisco in collaboration with our local sports leagues, venues and professional teams. Our purpose is to not only provide economic vitality to the City, but to also provide opportunities for local residents and youth to engage in state, regional and national sporting events, either as an athlete, spectator or volunteer. Frisco Sports will also assist in laying groundwork through local connections for hotels, meeting space, venues and more.

If you are passionate about sports, and want to be engaged with many of the national sporting events that come to Frisco, sign up to volunteer today! Just click here and search the list of available opportunities.

This website is a great source for groups looking to bring their event to Frisco. Here, you’ll find information regarding Frisco’s venues, hotels, after tournament entertainment options and more. Be sure to check out the Frisco Is Sports facilities guide here.

Need more information? Contact us today!

Chuck Brakes, CTA

Sports Sales Manager


Phone: 972-292-5262

Chuck Brakes would be hard to miss in a room because at 6'7" he's usually the tallest person in the room! He lives, breathes and speaks sports and if you prod him, he also does a pretty good job at speaking French, too. It's the competitor at heart part that will bring him success with his full court press expanding our existing sports markets for us. He's the head coach at home and loves spending time with his family. If you talk about traveling, music or fast cars, you'll hit a home run with him. Right now we're just trying to find a company car with enough leg room to accommodate him!