Frisco, Texas, is ground zero for sports in the U.S.
This booming metropolis, situated on the north end of the Dallas-Fort Worth Metroplex, has earned its well-deserved reputation as Sports City U.S.A. through the vision of city leaders determined to establish a premium quality of life for its residents, corporations and visitors.
Since the early 2000s, Frisco’s population has quadrupled, bringing young, affluent and well-educated families to town. More than a third of residents are under 18.
And everyone —from kids to old salts — is crazy about sports. Youth leagues are booming. Soccer and baseball and football and gymnastics and volleyball venues are packed. Ice hockey, figure skating, disc golf, marathons, you name it, it happens in Frisco. Cricket, for goodness’ sake.
City leaders — both public and private, professional and amateur — have worked together to build a unique interconnectedness among all of the city’s players and venues to ensure seamless sports experiences for residents and visitors.
“It’s genius,” said Matt Ratliff of MiLB’s Frisco RoughRiders, “And I’ve never heard of it being done anywhere else. We’re all very Frisco-centric. We know we can call on anyone at the other franchises and they will help us with anything. We’re incredibly supportive of each other. Something that happens for one team is good for all of us. It elevates the excitement about the city of Frisco as a whole.”
Professional franchises that make their home in Frisco — the Dallas Cowboys, Dallas Stars, FC Dallas, the NBA G-league Texas Legends and the MiLB Double-A Frisco RoughRiders — are as involved in the community’s sports world as the Frisco Parks and Recreation Department. NCAA conference and Olympic-level associations make their presence felt by bringing outstanding annual events to Frisco, along with must-see tournaments.
Healthcare has also made forays into the sports world, providing athletes with first-class treatment for every injury, from bumps and bruises to state-of-the-art surgery and rehabilitation.
Even esports have established a beachhead in Frisco.
“Frisco has been ahead of the growth,” said Jason Farris, chief operating officer of the Dallas Stars. “The city leaders identified what they wanted Frisco to be and they have created a terrific quality of life, with every avenue possible for sports, new housing stock and outstanding schools. No wonder Fortune 500 companies are drawn here.”
“Frisco is not only friendly to sports but to business,” said Stephen Jones, executive vice president, chief operating officer and director of player personnel for the Dallas Cowboys. “With Frisco’s vision and its leaders’ commitment to sticking to that vision, they’ve turned Frisco into one of the most vibrant communities in the U.S.”
“The city leaders recognize the important role sports can play in building a great quality of life for this city,” said Chuck Greenberg, general partner and CEO of the RoughRiders. “They have created a very positive environment for sports and business to grow and to find creative new opportunities. And in five quick years, Frisco has become a nationally known sports destination located here in the heart of the U.S.”