One Cowboys Way, #190  |


Since its founding in 2016, Frisco’s Blue Star Sports has quickly become a one-stop shop for youth sports management software and technology. Blue Star Sports is already the largest and fastest-growing global provider of sports technology, having acquired 18 market-leading software, content and player development companies to revolutionize the youth sports experience.

Blue Star Sports’ technology platform simplifies the complexities of youth sports for coaches, players, parents and volunteers, by providing easy-to-use software to manage registrations, payments, communications, back office needs and events. Blue Star also offers products to help build custom apps and websites. 

Players and athletes can also use Blue Star Sports technology to boost their game. The company’s video analysis makes it easy for athletes to track their stats and chart their performance. 

Blue Star’s company vision is to foster the “connected athlete,” providing a means for athletes of all ages to have athletic profiles and for them to be able to access content and tools to boost their athletic development.

Jerry Jones, owner of the Dallas Cowboys, and the NFL have both invested in Blue Star. The NFL will collaborate with Blue Star on ways to enhance NFL youth programs and support youth participation in football.

Blue Star Sports already boasts 45 million users worldwide, from associations and leagues to teams and tourneys.

“The vision for Blue Star Sports has always been to transform every aspect of youth sports,” said Rob Wechsler, founder and CEO. “Since our founding, we have changed the entire youth sports landscape by bringing the best technology companies and entrepreneurs under one roof. We’re continuing to accelerate our growth to make an even bigger impact on the youth sports ecosystem with innovative technology solutions, content, media educational tools and events focused on player development.”