A wealth of professional sports franchises was a major component in turning Frisco into one of the most livable cities in the world.
FC Dallas, the Dallas Stars, the Dallas Cowboys, minor league baseball’s Frisco RoughRiders and the NBA’s Gatorade League Texas Legends all have a strong presence in Frisco.
All of their professional sports facilities — Toyota Stadium, Dr Pepper Ballpark, Dr Pepper Arena, and The Star — have come to life through a private-public partnership that involves the City of Frisco, the Economic Development Corp., Community Development Corp., as well as the Frisco Independent School District.
As the Frisco population swelled in the early 2000s, the school district needed additional sports facilities fast.
“Frisco ISD has saved millions and millions of dollars from not having to build and maintain new sports facilities, even as the school population has exploded,” said Marla Roe, executive director of Visit Frisco. “Frisco is the fastest growing school district in Texas. Each of these professional sports franchises has made an enormous economic impact for Frisco.”
In addition to the financial incentive, sports franchises are also drawn to Frisco because of the city’s location. Situated on the north end of the DFW Metroplex, Frisco has boomed as the Dallas North Tollway was extended through town and the Sam Rayburn Tollway was upgraded, making Frisco a fast and easy commute to downtown Dallas and Dallas-Fort Worth International Airport.
But a third major attraction for the teams has been the heartfelt affection and support they received from city leaders and the community.
“All of our professional sports teams can see how our city management and leadership embrace the teams,” said Roe. “Not only did we invest in the facilities and teams at the outset, but Frisco has reinvested into our facilities again and again. The city’s leaders and teams are determined to offer the best in venues and sports entertainment anywhere.”
“The wider Frisco community, the corporate infrastructure, the leadership, the pro teams are knitted together,” said Malcolm Farmer, president and general manager of the Texas Legends. “This is the kind of community where every team can be successful because we all pull together.”
“What stands out is how progressive and visionary the city leaders are in recognizing the important role professional sports can play in building a great quality of life for this city,” said Chuck Greenberg, general partner and CEO of the Frisco RoughRiders. “Frisco is now a sports destination, which is not something you could have said even five years ago.”