One Cowboys Way | www.thestarinfrisco.com
The newest sports development, the Dallas Cowboys World Headquarters at The Star in Frisco, opened to acclaim in 2016. The 91-acre campus is a premier sports and entertainment district anchoring Frisco’s North Platinum Corridor.
The cornerstone is Ford Center at The Star, a state-of-the-art, 12,000-seat indoor multi-use event center. Ford Center hosts Friday Night Lights for Frisco high school football teams, serves as the indoor practice facility for the Dallas Cowboys, as well as hosts a variety of other athletic, entertainment and private events.
The stadium opened with a bang — all eight Frisco high school football teams kicked off their seasons in four intensely competitive games in a single day.
The campus is home to the Cowboys’ practice facility and corporate offices, as well as home to the Dallas Cowboy Cheerleaders.
“When we were looking to build a new practice facility, we considered a lot of different locations,” said Stephen Jones, executive vice president, chief operating officer and director of player personnel for the Dallas Cowboys. “Frisco is not only friendly to sports but also to business. For us, this public-private partnership has been a great return. With Frisco’s vision and its leaders’ commitment to sticking to that vision, they’ve turned Frisco into one of the most vibrant communities in the U.S.”
Through the partnership, Frisco Independent School District, which invested $30 million in the project, found a home for high school football, cheerleading, lacrosse and other sports, as well as band.
“It was very appealing to us to have a partnership with the school district,” said Jones. “At a time when parents are reading so much about safety in sports, this gave us a great platform to show the benefits of football. There is so much to be gained by playing a team sport.”
The Cowboys have also partnered with Frisco schools to promote careers in sports by giving students firsthand knowledge of the behind-the-scenes workings of a professional team.
One of the most popular attractions at The Star is Cowboys Fit, a 60,000-square-foot, state-of-the-art luxury gym for fans to work out like — and possibly with — the Cowboys and Dallas Cowboys Cheerleaders. The luxury facility offers a 40-yard sports turf, a heated rooftop pool and a recovery lounge with hydromassage and cryotherapy. More than 5,000 people had signed up for memberships long before Cowboys Fit opened.
In addition, The Star in Frisco is host to an entertainment district lined with restaurants and shops, an Omni Hotel and Baylor Scott & White Sports Therapy & Research, a rehabilitative and wellness center.