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The Hunt family, owners of Major League Soccer’s FC Dallas, saw the potential of Frisco early on.
FC Dallas came to Frisco in 2005, making a home — and a name — for itself at Toyota Stadium, a soccer-specific facility that has set the standard for the sport worldwide.
Built through a public-private partnership and owned by the City of Frisco, Toyota Stadium is undergoing a $39 million multi-year renovation to transform the facility into a world mecca for soccer, football and concerts.
The crowning glory will be the National Soccer Hall of Fame, the first of its kind to be built into a professional stadium.
The renovation features a new private club, the National Soccer Hall of Fame Club, with premium seating and private access. The renovation also encompasses a party deck with an outdoor bar, a new team store and upgraded video boards and sound system.
Toyota Stadium is the new host of the Frisco Bowl, which will include a team from the American Athletic Conference. Toyota Stadium is also the current home of the NCAA Division I Football Championship Subdivision (FCS).
“It’s astonishing what Frisco’s leaders have been able to do since the beginning, considering the very low stature of pro soccer in the early 2000s,” said Dan Hunt, president of FC Dallas and vice president of the Hunt Sports Group. “Now the whole world is watching us. We’ve achieved incredible traction.”
In addition to Toyota Stadium, the 145-acre complex encompasses the Toyota Soccer Center with its 17 tournament-quality soccer fields, used by Frisco high school teams, national tournaments, amateur leagues and soccer camps. The Toyota Soccer Center is also used as a training camp for professional soccer teams and for college combine camps.
FC Dallas has turned its small youth club into an organization with 6,500 players under 17 across the Southeast. In the last decade, FC Dallas has built a solid pipeline of young players from Frisco and regularly sends young players to international pro teams.
“We have clubs come from all over the world to see how we’ve achieved our success with the stadium and the team. They also come to scout our players,” Hunt said. “People recognize the level of play we’ve achieved here and the pipeline we’ve developed for the future. It’s incredible how much talent we’ve grown right here in Frisco. We’ve already pinpointed 10 players in a single age group that we predict could eventually go pro.”