Universal in Frisco

Universal Destinations & Experiences will build a one-of-a-kind theme park, unlike any other in the world, specifically designed to inspire fun for families with young children in Frisco, Texas.  

The new park concept celebrates Universal’s iconic brand of entertainment, humor, and innovation, and brings to life beloved characters in ways that will wow even the youngest theme park goers. 

Part of 97 acres of land recently purchased by the company, the proposed park also has plans for an adjacent themed 300-room hotel and room for expansion. The park will be located on the east side of Dallas North Tollway and Panther Creek Parkway as a part of the coming Fields development. 

The entire area is intended to have a completely different look, feel, and scale than Universal’s existing parks and will appeal to a new audience for the brand. 

“We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” said Page Thompson, President, New Ventures, Universal Parks & Resorts. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.” 

More details about the project will be revealed over time.  

To stay informed, visit Corporate.UniversalParks.com. 

Fast Facts

Footprint is 1/4 of the size of Universal Orlando Resort 

Located in the Fields development in North Frisco (with a dedicated exit off the tollway) 

Big tech components for immersive indoor entertainment, less focus on massive roller coasters  

Lush green landscape for each themed land 

Designed for younger kids  

First of its kind for Universal to reach a different audience 

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