Bowl game enters seventh year at Toyota Stadium Scooter’s Coffee will be the new title sponsor of the Frisco Bowl college football bowl game, per a new multi-year agreement announced today in Frisco…
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The oldest college football all-star game comes to North Texas for the first time. Shriners Children’s healthcare system announced that the 2024 East-West Shrine Bowl™ will be played at the Ford…
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When describing the new Omni PGA Frisco Resort, Director of Sales and Marketing Gus Tejeda keeps coming back to one line: One resort, endless possibilities. To see it is to believe the hype. On an…
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Sports Business Journal ranked the top 50 cities in the U.S. for the best opportunity and environment to conduct sports business. Feedback from industry insiders about stability, market size, fandom…
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Home to the National Soccer Hall of Fame and more, here's how you can have the ultimate fan experience in Frisco, Texas. (Frisco, Texas) October 11, 2022 - Yesterday it was announced the first round…
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How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal. Stephen Jones saw gold in the hay…
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The Dallas exurb has built its tourism program around bringing big-time sporting events, like Saturday's FCS title game, to North Texas. See full article here…
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USA Gymnastics' 2022 premier events season will kick off February 25-27 with the three-day Winter Cup at Ford Center at the Star in Frisco, Texas. The event, which will once again feature both men's…
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After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans…
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SPORTS TOURISM’S EVOLUTION, MATURATION TO RETURNS ON INVESTMENT, MISSION & EFFORT The expanse of sports tourism is a matter of past, present and future contexts, a series of evolutionary events, if…
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