Visit Frisco’s Lisa Bethea Named

Successful Meetings’ Convention Services Manager of the Year


(Frisco, Texas) February 5, 2018 ~ Event Service Professionals Association (ESPA) and Successful Meetings magazine have recognized Lisa Bethea, Visit Frisco tourism sales and convention services manager, as the 2017 Convention Services Manager of the Year, Convention & Visitors Bureau (CVB) category.

Successful Meetings’ and ESPA recognize three individuals each year as Convention Services Manager of the Year in the CVB, Convention Center and Hotel categories. Award winners are individuals who have demonstrated to the most demanding critics in the business – meeting planners – their ability to provide the highest level of service. In the words of Successful Meetings Editor-in-Chief Vincent Alonzo, “There’s an army of stakeholders that has to employ vision, effort, and creativity to ensure an event is executed as planned. Some of the most important, and often unsung, heroes in that army are the convention services managers. So here is an opportunity to shine a light on them.”

“Lisa’s passion for convention services and making sure every group in Frisco has the best experience possible makes her a true inspiration to our team,” said Marla Roe, executive director, Visit Frisco. “She thinks outside of the box and ‘no’ is not in her vocabulary! We are truly proud of her for being recognized as ESPA’s Convention Services Manager of the Year!”

Lisa was honored and presented the award at the ESPA Annual Conference in Nashville in January.


# # #

About Event Service Professionals Association (ESPA)

ESPA is dedicated to elevating the event and convention service profession and to preparing members, through education and networking, for their pivotal role in innovative and successful event execution.

About Visit Frisco

Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to or call 877-GO-FRISCO.