(Frisco, Texas) January 23, 2017 ~ The Frisco Convention & Visitors Bureau (CVB) announced today the promotion of Kristin Russell to Sports and Events Services Manager.


“While Kristin has only been with the Frisco CVB for a short time, she is no stranger to planning events in Frisco and has excelled in her role here,” said Josh Dill, Director of Sports and Events, Frisco CVB. “Her skill set and experience will be key to ensuring our sports and events receive the service and hospitality Frisco is known for.”


Kristin joined the Frisco CVB in August 2016 as the Sales and Convention Services Coordinator after 10 years in the sports industry with the Frisco RoughRiders. Along with extensive experience in the event planning and servicing industry, Kristin also has a love for the City of Frisco and passion for sharing all that Frisco has to offer with groups. She is extremely proficient at building relationships with clients and strives to ensure each of their experiences are beyond expectations. In her new role, Kristin will work under the direction of the Director of Sports and Events and will be responsible for providing services for sports clients, sports events and special projects.