Frisco Convention & Visitors Bureau Announces New Additions To Team


(Frisco, Texas) August 23, 2016 ~ The Frisco Convention & Visitors Bureau (CVB) announced today the addition of Madison Hoover as Administrative Assistant and Kristin Russell as Sales & Convention Services Coordinator.


“We are excited to welcome Madison and Kristin aboard,” says Marla Roe, Frisco CVB executive director. “Their respective experience and creative skills will be a great asset to not only the Frisco CVB, but for the city of Frisco as we continue to host and service the numerous groups who choose Frisco as the location for a meeting or event.”


A 2016 graduate of Dallas Baptist University, Madison earned her degree in Hospitality Management. As the administrative assistant, Madison helps keep the sales office moving smoothly and effectively. She works closely with the CVB Sales Department and distributes daily leads to the team for potential group business in Frisco. She finds great joy in helping each team member provide exceptional support for clients and is a welcomed addition to the team.


Kristin joins the Frisco CVB after 10 years in the sports industry with the Frisco RoughRiders. She brings with her, along with extensive experience in the event planning and servicing industry, a love for the City of Frisco and passion for sharing all that Frisco has to offer with groups. Kristin enjoys building relationships with clients and strives to ensure their experience is beyond expectations. In her role, Kristin will assist with volunteer coordination, database entry, tradeshow follow up and a variety of group servicing tasks.

About the Frisco CVB
Founded in 2003, the Frisco, Texas, Convention & Visitors Bureau has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s our mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination Marketing Association International. For more information, visit our website or call 877-GO-FRISCO.