Recognition highlights Frisco’s group business appeal and corporate event success

(Frisco, Texas) May 14, 2024 – Today, Visit Frisco announced the city was named the 40th Top Meeting Destination in North America by industry-leading meetings, events, and hospitality technology provider, Cvent. The globally recognized Cvent Top Meeting Destinations lists evaluate and rank cities that are successfully engaging event planners and attracting group business to their locales. Rankings are determined based on sourcing activity through the Cvent Supplier Network, one of the world’s largest venue-sourcing platforms. This is the second year in a row Frisco has been recognized as a Cvent Top Destination. 

“It’s rewarding to see that our meetings activity and bookings from our monumental 2023 help put us on Cvent’s Top Destinations list again. This recognition wouldn’t be possible without the amazing Visit Frisco sales team and wonderful hotel and venue partners in Frisco,” says Christina Decker, Director of Sales for Visit Frisco. 

From several professional sports organizations and 9 million square feet of retail space to over 4,400 hotel rooms, more than 417,000 square feet of flexible meeting space, and two major airports nearby, Frisco, Texas offers both the hospitality and the venues to host group gatherings, meetings, or conferences. Frisco has successfully hosted events in a range of industries, associations, and leisure groups, including the NCAA Division I Football Championship Series, Texas Pinball Festival, Academy of Country Music Awards, College Baseball Classic, and distinguished associations and corporate groups from all over the country.  

Cvent evaluated 12,500+ cities worldwide listed on the Cvent Supplier Network. Activity was tracked between January 2023 and December 2023. Rankings were determined by a set of qualifying criteria, including: the number of total room nights booked through the Cvent Supplier Network; the number of unique electronic request-for-proposals (RFPs) sent through the marketplace to venues within the city; the total value of the RFPs submitted; and the actual awarded value for meetings booked. 

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About the Cvent Supplier Network 

The Cvent Supplier Network (CSN) features more than 300,000 hotels, resorts and special event venues, serving as one of the world’s largest and most accurate databases of detailed venue information. Event planners sourced more than $16 billion of group business through Cvent’s sourcing networks in 2023 alone. The CSN is part of Cvent’s robust suite of solutions that hotels and destination management organizations leverage to reach more planners, attract group business to their properties & destinations, and directly engage with Cvent’s global network of more than 125,000 event professionals. Cvent technology enables hotels and venues to efficiently manage their group and corporate travel business, increase revenue, and deliver more profitable results. 

For Cvent media inquiries, please contact: 
Erica Stoltenberg 


About Visit Frisco 

Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to VISITFRISCO.COM. 

Visit Frisco Contact: 
Cori Powers  
M: 469-604-4547