Recognition highlights Frisco’s group business appeal and continued commitment to corporate events

Today, Visit Frisco announced the city was named the 46th Top Meeting Destination in North America by industry-leading meetings, events, and hospitality technology provider, Cvent. After a four-year hiatus following one of the most challenging periods for the meetings and events industry during the pandemic, Cvent resumed publication of the globally recognized Cvent Top Meeting Destinations lists, which evaluate and recognize cities that are successfully attracting meetings and events to their locales. Rankings are determined based on sourcing activity through the Cvent Supplier Network, one of the world’s largest venue-sourcing platforms. This is the first time Frisco has been recognized as a Top Destination.

“We love partnering with Cvent and are so thrilled to have made the Top 50 Meeting Destinations list this year,” said Marla Roe, Visit Frisco’s Executive Director. “Frisco has been one of the fastest growing cities for almost a decade, and a great deal of that growth is related to the meetings industry, with not only new hotels, but new venues and attractions that also support the industry. This recognition means so much to us and validates our years of efforts in promoting Frisco as a great play to meet.”

From several professional sports organizations and 9 million square feet of retail space to over 4,400 hotel rooms, more than 417,000 square feet of flexible meeting space, and two major airports nearby, Frisco, Texas is an ideal place to host group gatherings, meetings, or conferences. Frisco has successfully hosted events in a range of industries, associations, and leisure groups, including the NCAA Division I Football Championship Series, Texas Pinball Festival, Academy of Country Music Awards, College Baseball Classic, Texas Veterinary Medical Association, Andrews Research & Education Foundation, and Texas Community College Teachers Association.

“We want to congratulate Frisco for its inclusion on this year’s Cvent Top Meeting Destinations list. Following a few challenging years, business events are back in full swing, and we’re excited to once again recognize cities, and their supporting partners, that are uplifting their local economies and helping planners deliver incredible events,” said Bharet Malhotra, Cvent Senior Vice President, Hospitality Cloud. “Meetings, events and conventions bring significant value, and the cities featured this year have convention & visitors bureaus and destination management companies that have embraced their role as destination advocates and have made hotel and planner engagement a priority.”

Cvent evaluated 12,500+ cities worldwide listed on the Cvent Supplier Network. Activity was tracked between January 2022 and December 2022. Rankings were determined by a set of qualifying criteria, including: the number of total room nights booked through the Cvent Supplier Network; the number of unique electronic request-for-proposals (RFPs) sent through the marketplace to venues within the city; the total value of the RFPs submitted; and the actual awarded value for meetings booked.


About Cvent  

Cvent Holding Corp. (Nasdaq: CVT) is a leading meetings, events, and hospitality technology provider with 4,800+ employees and 21,000+ customers worldwide as of March 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit

For media inquiries, please contact Cori Powers, Visit Frisco Director of Marketing and Communications, at or Erica Stoltenberg with Cvent at or 571-378-6240.