Visit Frisco's Director of Destination Services Lisa Bethea Receives Industry Award

Destinations International announced its 2024 Hall of Fame inductees, four Destinations Organization Leader Award honorees, the Destination Organization Award for Global Impact honoree, and Spirit of Hospitality honoree.

These recognized leaders have made tremendous contributions to our industry and their respective destinations and communities. They are responsible for the evolution of our industry and have had a profound impact on travel and tourism.

Visit Frisco's Director of Destination Services, Lisa Bethea, received a Destination Organization Leadership Award. The Destination Organization Leadership Award was created in 2017 and is among the association's most significant honors, recognizing those outstanding individuals who, through their exceptional work and achievements, have made a significant impact on the destination organization industry as well as a profound difference in the communities and destinations they serve.

"We are so proud of Lisa for winning this award! Her passion for tourism shines through every single day, and I cannot think of someone more deserving," says Marla Roe, Executive Director of Visit Frisco. "Lisa embodies her leadership role, not only within our organization, but with our partners, clients, and community to make our destination rise above. She truly champions the Frisco experience with leadership and enthusiasm."

Destination International 2024 Destination Organization Leadership Awards by category:

  • Less than $1 Million: Mary Hammond, CDME, Former Executive Director, Paducah Convention & Visitors Bureau
  • $1- $3 Million: Wes Rhea, CDME, CEO, Visit Stockton
  • $3- $10 Million: Lisa Bethea, Director of Destination Services, Visit Frisco
  • Above $10 Million: Leonard Hoops, President & CEO, Visit Indy

Learn more about Lisa and her Destination Services team here. Destinations International will be celebrating all these leaders next month in Tampa at the 2024 Annual Convention.


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About Visit Frisco 

Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to VISITFRISCO.COM.