In 2024, Frisco offers sports, food festivals, music celebrations, an imaginative new park, and unparalleled accommodations.  

For anyone looking to enjoy sports, music, art, and great food, look no further than Frisco, Texas. This year, Frisco offers something for everyone from sports, food festivals, and major music celebrations to new parks and unparalleled accommodations, both boutique and resort style, Visitors can find their favorite way to play in The City That Plays. 

“2024 promises to be one of our most eventful years in Frisco, as we welcome back many exciting events that will sure to please a wide variety of taste,” says Marla Roe, Executive Director of Visit Frisco. “Whether you are into sports, arts, music, shopping or a foodie, you’ll find it easily in Frisco.” 

Frisco’s latest noteworthy accolades include being named Best Sports Business City, by Sports Business Journal, Fastest Rising City by FinanceBuzz, one of the World’s Best Places to Travel in 2024 by Travel Lemming, and recognized as a Music Friendly Texas Certified Community by the Texas Music Office.  

Developments across the city include golf and mixed-use retail, plus art-inspired spaces with room to relax and play. 

HALL Park is undergoing a $7 billion redevelopment plan that will deliver one-of-a-kind experiences to visitors, including Frisco’s first Autograph Collection Hotels property and an art-focused park, both opening in 2024.  

HALL Park Hotel is a 224-key boutique hotel and suites designed to support both short term and longer stays with a state-of-the-art fitness center, chef-driven restaurant and lounge, 4,000 square-foot ballroom, an outdoor pool and expansive patio with gorgeous views, and a museum-quality art collection. 

Kaleidoscope Park will feature public art, architecture and gardens, a children’s play area, dog park, performance lawns, technology terraces, shaded promenades, and plazas. Visitors to the park can enjoy free programming, including concerts, films, music, dance performances, and recreational activities.  

PGA Frisco is home to the new Omni PGA Frisco Resort and PGA of America. In addition to the 500-room resort, PGA Frisco offers 13 dining options, retail, spa, four pools, and an entertainment district complete with a 2-acre putting course, 10-hole par 3 course, and two championship 18-hole golf courses.  

Frisco’s historic Rail District recently opened its first brewery! Three Empires Brewing Company is a locally owned nano craft brewery with eight beer options on tap. 

The Star District, a 91-acre entertainment district and the headquarters of the Dallas Cowboys, has recently added new restaurants, bars, and retail to the already impressive list of tenants. These include Pete's Dueling Piano Bar, La Parisienne French bistro, Miller Lite®House at The Star, Sidecar Social, Cards in a Box sports cards & collectibles, and King Ranch Saddle Shop.  

Coming in 2024, The Star District will add Rachel’s Kitchen fresh casual eatery and Japanese ramen shop, Wabi House.  

Frisco’s 2024 event calendar truly has something for everyone to enjoy:  

NCAA Division I FCS Football Championship - January 7 

East-West Shrine Bowl - February 1 

WOGA Classic & Valeri Liukin Invitational - Feb 9-11 

Texas Pinball Festival -March 15-17 

Concacaf Nations League Match – March 23 

Total Eclipse - April 8 

Frisco Uncorked - April 27  

PGA Professional Championship - April 28-May 1  

Academy of Country Music Awards returns for the second year - May 

Frisco Open Badminton – May 3-5 

Frisco StrEATS Food Truck and Music Festival – May 

Frisco Freedom Fest – July 3-4 

Dallas Cowboys Training Camp at Ford Center at The Star - August 

PGA Jr. League Championship - October  

Frisco Oktoberfest – October 

Christmas in the Square – November-December 

Scooters Coffee Frisco Bowl – December 

U.S. Army Bowl - December 

Sports City USA features year-round professional sports and unique attractions like the National Soccer Hall of Fame and in-stadium lazy river at Riders Field. Home teams who play or train in Frisco include the Dallas Cowboys, MLB’s Frisco RoughRiders (Texas Rangers AA affiliate), NBA G League’s Texas Legends (Dallas Mavericks affiliate), Frisco Fighters indoor football, MLS’s FC Dallas, and the NHL’s Dallas Stars.  

About Visit Frisco 

Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to or call 972-292-5250. 

Information Contact for Visit Frisco: 

Kelly Walker 
Communications Coordinator, Visit Frisco