The home of the Dallas Cowboys is The Star in Frisco. Perfectly poised for soaking up America’s Team's past and present, you can dine, shop, celebrate, meet, work and even stay a while, all within the 91-acres of The Star. 

If you are looking for entertainment, The Star District is where you’ll find retail shopping, restaurants, public events and more. For conventions, sporting events and meeting space, Ford Center has a multitude of options to host your group, big or small. 

Dining for Any Occasion

With more than 20 restaurants to enjoy, you’ll find the right flavor and atmosphere morning, noon and night.

Grab a coffee at Ascension, a sweet treat at Nestle Toll House Cafe and unbelievable ice cream at Cow Tipping Creamery. Dig into variety of menu options from Cane Rosso, City Works Eatery & Pour House, Concrete Cowboy, Dee Lincoln Prime, Heirloom Haul, Howard Wang’s China Grill, Mi Cocina, Neighborhood Services, Roti Grill, Rush Bowls, Sushi Marquee, The Common Table, Tupelo Honey Southern Kitchen & Bar, and Wahlburgers.


Shopping and Services

From pampering to fitness, The Star features plenty of ways to feel good including Hiatus Spa, an award-winning Texas day spa featuring signature, organic treatments. If shopping is on your list, you’ll enjoy The Star’s unique retail and shopping experiences at Birdie Box, Charlotte Jones Collection, Fans United, Nike, Game Day Style, Lucchese and Flea Style


Staying longer than a day? If your time at The Star is extended, the Omni Frisco Hotel has you covered with unparalleled amenities and service. You can even get some work done at Formation, The Star’s unique, elevated work experience in the heart of the Dallas Cowboys campus.


As you stroll The Star’s dining, shopping, and lodging amenities, learn about legendary players through the Dallas Cowboys Ring of Honor Walk presented by Dr Pepper.

Play, Meet and Celebrate the Cowboys Way

Tostitos Championship Plaza is a crowd pleaser. Whether it’s a catch on the turf field, Movie Night on the big screen, or posing for a picture on the iconic star, the plaza welcomes you as you enter Ford Center. Inside is where the Dallas Cowboys hold indoor practices, host concerts, and additional sporting events including boxing, high school football and Conference USA basketball.

Within The Star, you’ll find a multitude of versatile spaces to hold a meeting, host a gala or celebrate a wedding or corporate milestone. The Dallas Cowboys deliver an upscale ambiance with amenities and first-class service to host groups from 10 to 12,000. There’s a space for any size group, like the turn-key Micro Meeting Package with per-person pricing for 10-30 people, the Team Auditorium 154-seat theater and the Training Table accommodating up to 350 in the mixture of banquet, lounge and patio seating. If bigger is better for your group, Ford Center’s 12,000-seat space can make your event come to life with the 31’ x 57’ Starvision board and running ribbon boards for an experience as big as Texas.

If you are interested in hosting your next meeting, party or sporting event at The Star, contact our team. We're happy to assist you.


Tour The Star

To get the inside look at The Star, the World Headquarters of the Dallas Cowboys, the VIP Guided Tour might be for you. You get to see the War Room, Ford Center, Nike Star Walk of milestones and team uniforms, the Grand Atrium with the famous LED sculpture, and, of course, the display of Super Bowl memorabilia, rings and trophies.

Please note, tours have been temporarily suspended as of 10/1/2021.


There’s so much to experience on your visit to the home of America’s team. Shop, dine, relax and absorb all there is to offer from the Dallas Cowboys World Headquarters, all conveniently located at The Star in Frisco.

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