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Why meet and play in Sports City USA? 

Just 25 minutes north of Dallas, Friso, Texas offers plenty of ways to work, stay and play. 

With four full-service conference hotels, including 277,000 square feet of meeting space and 3,750 rooms across 25 hotels, you might say our draws go beyond the board room. All to that an all-star roster of world-class venues ready to host your next big event, 400 delectable dining options and the 9-million square feet of shopping bliss that make Frisco a wining destination for meetings and so much more.  

Hyatt Regency Frisco

The Hyatt Regency Frisco – Dallas features 303 sleeping rooms, including 34 suites, along with over 27,000 square feet of light filled meeting space. The Hyatt Regency Frisco - Dallas is a contemporary reflection of the journey from wagon trails and cattle drives to a premier shopping destination and the sports stadiums it is known for today. Rooted in timeless traditions, stay connected to all that the city has to offer and enjoy subtle hints of Texas at every turn. Socialize at Copper & Steel Table & Bar or dip, dine & unwind at the Steel Horse pool and Cabanas. Also, create and engage in their light-filled, modern meeting rooms that provide flexibility and smart, technology-enabled opportunities. Whether for business or leisure, the evaluated service the team offers and the amenities you will experience ensure you will feel refreshed and recharged throughout your stay.

The Westin Stonebriar Golf Resort & Spa

Recently renovated in 2020, The Westin Stonebriar Golf Resort & Spa is the ideal retreat for business and leisure travelers in Frisco, Texas. The hotel sits on 400 acres of land, ideally located near top Dallas attractions. They offer a rare destination to gather, connect and experience laidback luxury with plenty of room to roam. The resort-style hotel has reopened with a fresh look and the revitalization continues with the swimming pool, tranquil spa and Westin Family Kids Club. During your trip to Frisco, TX, play a round of golf on The Fazio Course. The rolling greens are perfect for beginners and seasoned players alike. The hotel is one of the only resorts in the Frisco area that provides luxury accommodations alongside extensive event spaces and locally inspired dining, all situated in one serene and spacious setting. Please contact The Westin to reserve one of the wellness amenities or to book the Topgolf Swing Suite, a favorite resort amenity among guests.

Embassy Suites & Frisco Conference Center

This all-suite Frisco hotel is connected to the Frisco Conference Center adjacent to Riders Field, and less than a mile from The Star. Relax in a two-room suite featuring a separate living room with a sofa bed and private bedroom. Enjoy internet access, two flat-screen TVs, refrigerator and microwave. Start your day with a free made-to-order breakfast or grab a bagel and coffee from Starbucks. In the evening, gather for the complimentary Evening Reception*. Maintain your exercise regimen in the fitness center and indoor pool.

Omni Frisco Hotel

The hotel features 300 elegantly appointed guest rooms and 24,000 square feet of event space, along with several food and beverage dining experiences. The elevated pool deck is prime for cocktail receptions and special occasion celebrations, and is the perfect viewing perch for events on the outdoor field. The hotel is the perfect destination for business or leisure. Step outside and enter The Star, the new social hub of Frisco and Home of the Dallas Cowboys, where you'll experience extraordinary entertainment in the events plaza or shop at some of North Dallas’ poshest boutiques. The 12,000-seat stadium center adjacent to the hotel not only serves as the Dallas Cowboys’ practice field but also hosts multiple events, including high school football games, band competitions and live concerts.

We're Here to Help 

Christina Decker Director of Sales & Services

  • Q: How long have you worked in the industry? Just about 26 years. Q: What do you love most about your job? I love to help people. I find out the needs of our clients and find them a place or solution. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? Frisco is the best place to have a meeting because we are centrally located - only 25 minutes from both airports. Frisco has top notch, beautiful hotels and unique venues. Along with our outstanding customer service and our city support, Frisco is the perfect place for any meeting. Q: What is your favorite Frisco attraction, and why? KidZania! I love that we currently have the only one in the US. I like the concept and how children can learn the responsibility of what it is like to be an adult while having fun. I love talking about KidZania to clients. They are so fascinated, especially when they actually get to visit it. Q. What is your favorite Frisco restaurant and your go-to dish to order there? My all-time favorite place is Eight 11 – I have to order the Jalapeno Popper Pizza, which is worth every carb. I love the wine flights they offer and the variety of wines they have on the menu. We love sitting on the patio, enjoying the eat and drinks, and listening to live music. Q. Where is the first place you take your friends and family from out of town when they visit Frisco? If they aren’t from Texas I have to take them to Babe’s! Otherwise I would take them to Eight 11 unless it’s Friday night I have to take them to Cantina Laredo for their yummy margs – it’s what I do every Friday night in Frisco! Q. What’s your favorite place to shop in Frisco? Painted Tree - they have so many unique finds for home and fashion! Q. Describe your Frisco in 3 words? Unique, friendly and fun. Q. What is your go-to sweet treat? Rare Books Bar for their delicious cakes by the slice – I love to order a variety to share! Q. What is your go-to happy hour drink? When I’m not at Cantina Laredo I have a specialty cocktail at Bottle in Bond (bartenders’ choice)! Q. Where would someone most likely find you on the weekend? At Frisco Fresh Market supporting local vendors with the most delicious food, fruits and unique gifts. Or I’m enjoying the sunshine at my pool! Q. Where is one of your favorite travel destinations in the world? Germany - it’s my husband’s home country. I’ve eaten and drank my way through the entire country. Q. Describe who you are in 140 characters or less. I am passionate about Frisco and the hospitality industry. I like to inspire others to do good and be good, by leading by the example. I believe if you have a good attitude, you can do great things no matter what the situation. I am a loving wife, mother and grandmother, and love to spend time with my family. Q. Fun fact about you? I have a dog (Chihuahua mix) named Jäger.

LaChelle Evans, CSEE, CTA National Sales Manager

  • Q: How long have you worked in the industry? Overall 30+ years! Q: What do you love most about your job? Meeting people and building lasting relationships and partnerships. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? That it’s a thriving, growing city, with lots to do in such a small radius! I talk about all of the one-of-a-kind venues we have, and I share that it’s safe, family oriented and how well the city departments work together, because they understand the importance of tourism. Q: What is your favorite Frisco attraction, and why? The Star – I’m a huge Cowboys fan! Q. What is your favorite Frisco restaurant and your go-to dish to order there? Perry’s Steakhouse – There are way too many good dishes to pick just one. Q. Where is the first place you take your friends and family from out of town when they visit Frisco? The Star or Riders Field. Q. What’s your favorite secret spot in Frisco? The Parlour Social Lounge Bar and Bistro, located inside Hotel Indigo is one of my favorite spots. Great drinks and Chef Neal cooks amazing dishes you have to try. Q. What’s your favorite place to shop in Frisco? The many great boutiques and shops in Frisco. Q. Describe your Frisco in 3 words? Safe, exciting and fun. Q. What is your go-to sweet treat? Candy and ice cream. Q. What is your go-to happy hour drink? Peachy Glenn at Perry’s Steakhouse Q. Where would someone most likely find you on the weekend? Relaxing at home Q. Where is one of your favorite travel destinations in the world? Wichita, Kansas which is home and where I spend time with my mom. Q. Describe who you are in 140 characters or less: I’ve worked in hospitality over 30 years, so I guess that’s who I am. I have a knack for creating special moments and delivering meaningful experiences, but more importantly, I enjoy it! My daughter Tiffany is my daily source of pride, and I live my best life among my family and friends. I also enjoy traveling to exotic destinations such as Trinidad and Barcelona, with my sights set on Fiji! Q. Fun fact about you? I love groupon-ing.

Jennifer Brown Sales Manager

  • Q: How long have you worked in the industry? I’ve loved it for a long time! Q: What do you love most about your job? Meeting new clients and engaging them in the Frisco story. Helping make an impact in our local economy. Q: What would you tell a meeting planner that is considering Frisco? Frisco is a small, friendly city with big city amenities to enjoy. Q: What is your favorite Frisco attraction, and why? Our local restaurants are my favorite attraction. Enticing food and beverages live here! Q. What is your favorite Frisco restaurant and your go-to dish to order there? My current favorite is Torchy’s Tacos. Their queso is ridiculous and my go-to taco is the brushfire (no diablo sauce). Q. Where is the first place you take your friends and family from out of town when they visit Frisco? Torchy’s Tacos! Insider’s tip: sit at the bar and they’ll serve you there. Q. What’s your favorite secret spot in Frisco? Driving on County Road 68, between Coit and Independence. It’s literally a tree-covered country road, one block north of 121! Q. What’s your favorite place to shop in Frisco? Dillards at Stonebriar Centre. Q. Describe your Frisco in 3 words? Best city ever. Q. What is your go-to sweet treat? Andy’s Frozen Custard - Snowmonster with marshmallow concrete. Q. What is your go-to happy hour drink? Tall vodka soda with lime. Q. Where would someone most likely find you on the weekend? Gardening in my yard. Q. Where is one of your favorite travel destinations in the world? Barcelona Q. Describe who you are in 140 characters or less. I’m always pushing to be the best version of myself, focused on what I ‘get’ to do each day! Q. Fun fact about you? My low-key obsessions: the great people in my life, my yard and garden, and making craft cocktails.

Chuck Brakes, CTA Senior Sports Sales Manager

  • Q: How long have you worked in the industry? Eight years. Q: What do you love most about your job? All of the wonderful people and still being involved in sports. Q: What would you tell a meeting planner/sports event rights holder/visitor that is considering Frisco? Frisco is a very unique city; it literally has it all. Q: What is your favorite Frisco attraction, and why? The Star - It gives you an opportunity to take a closer look inside an NFL franchise, as well as gives you the opportunity to enjoy all of the entertainment options. Q. What is your favorite Frisco restaurant and your go-to dish to order there? Tender Smokehouse - their brisket and BBQ beans combo is a “don’t miss!” Q. Where is the first place you take your friends and family from out of town when they visit Frisco? Always The Star and Stonebriar Centre mall. Q. What’s your favorite secret spot in Frisco? Snow cones from the Frisco Snow Cone Lady! Q. Describe your Frisco in 3 words? Fun, sports and food. Q. What is your go-to happy hour drink? Always an Old Fashion. Q. Where would someone most likely find you on the weekend? Usually at Fieldhouse USA for an event. Q. Where is one of your favorite travel destinations in the world? I love Australia. Q. Describe who you are in 140 characters or less. I am passionate about sports. I am a “glass is half full” type of guy. I love seeing people doing good and having fun. I love what I do, my family, my friends and sports. Q. Fun fact about you? I I grew up in the south of France, so French is my second language.