Welcome to one of the fastest growing cities in America! From 7 professional sports teams and 9 million square feet of retail space to over 2,600 hotel rooms and 230,000 square feet of flexible meeting space, Frisco, Texas is the best place to host your next happy hour, group gathering, meeting or conference!

From the AAA Four Diamond rated resort-style Westin Stonebriar Hotel & Golf Club with over 24,000 square feet of flexible meeting space, the Embassy Suites Hotel—whose attached Frisco Conference Center is home to the 3rd largest ballroom in Texas, the Omni Frisco Hotel, located at The Star, the Dallas Cowboys World Headquarters and practice facility or the newly announced Hyatt Regency —there are plenty of meeting options to accommodate everything from board meetings to overflow for your convention.

With two major airports providing daily flights into North Texas from 170 destinations, Frisco is a stress-free 3-hour flight from almost anywhere in the country! Plus, the robust number of non-stop flights originating in the DFW metroplex offers travelers options and convenience. 

Be sure to check out the Meeting Planners Guide for a comprehensive outline of what you’ll find in Frisco.

Time to start planning!

Meet the Team:

Christina Miller

Director of Sales & Services


Phone: 972-292-5265

Christina joins Visit Frisco with more than 20 years of experience in the meeting and convention sales industry. Not only does she bring experience and a wealth of knowledge to the team, but a positive and outgoing attitude which make her the ideal person to lead the Visit Frisco sales and services departments. Outside of work, Christina enjoys spending time with her four grown children, traveling the world including her favorite place, Germany, and cheering on her favorite team, the Dallas Cowboys!

Madison Graves

CRM Coordinator


Phone: 972-292-5264

A 2016 graduate of Dallas Baptist University, Madison earned her degree in Hospitality Management. She is a bundle of energy and is thrilled to be bringing her creativity and positive attitude to Visit Frisco. As the CRM Coordinator, Madison finds great joy in helping each sales manager provide exceptional support and care for their clients. Recently married, Madison and her husband love to spend time with their black lab, Cooper, going camping, or drinking Dr Pepper!

LaChelle Evans, CSEE, CTA

National Sales Manager


Phone: 972-292-5253

If there's anyone in the office that needs an idea about how to impress someone with absolute style and flare, LaChelle is the go-to person for ideas. She knows how to use her creative charm when it comes to selling her clients on bringing meetings and events to Frisco. LaChelle has been on the Visit Frisco sales team the longest, driving results in the Texas association markets. She brings her 'A' game to the table, and given a level playing field, she'll turn it into a win-win situation. It doesn't matter if it's a marathon or a sprint, she constantly seeks out ways to go above and beyond. When she's not on the field at work, she enjoys spending time with family and friends.

Stacie Esteban

Senior Sales Manager


Phone: 972-292-5254

Stacie joined Visit Frisco with over 25 years in the Hospitality industry. In her most recent position, she was the opening Director of Sales for the Hampton Inn and Suites Dallas/Frisco North Fieldhouse USA. Stacie enjoys working closely with her clients, as she strives to build, maintain and foster relationships with each and every one of them. Stacie is proud to be a native Texan, and grew up in the Mid-Cities area of the DFW Metroplex. When she is not working, Stacie loves spending time with her husband Ricardo and her daughter Aliyah. They love to travel, swim, attend sporting events or simply stay home for a competitive evening of family game night.

Jennifer Brown

Sales Manager


Phone: 972-292-5257

Jen brings a wealth of experience in the CVB and Hotel industry to Visit Frisco. Having been in the DFW market for more than 20 years, Jen knows Frisco is the place to be! In her most recent experience, Jen opened the Lorenzo Hotel in Dallas and oversaw the west coast convention market for VisitDallas. She enjoys showcasing her city and local partners, with the goal of ensuring clients fall in love with the destination and fully understand their best local options. Jen has a sparkly sense of humor and enjoys getting to know her clients well. When she’s not at work, Jen spends quality time with her husband and two college-going kids (go Red Raiders, Razorbacks and Longhorns)! Travel, gardening, crafting cocktails and watching college football are popular Brown family activities, too.