Frisco Named 43rd Top Meeting Destination in 2026 by Cvent
Annual global list recognizes cities that stand out for their group business appeal and commitment to corporate event success
Frisco, Texas – May 19, 2026 – Visit Frisco announced it was named the 43rd Top Meeting Destination in North America by Cvent. The globally recognized Cvent Top Meeting Destinations lists rank cities that stand out for their exceptional ability to attract group business through thoughtful event planner collaboration, distinctive experiential offerings, and unique hotels and venues.
Visit Frisco's strategic online presence ensures it remains at the forefront for meetings and events, appealing directly to the unique expectations of attendees and event planners alike.
"The world-class hotels and unique venues in Frisco give planners a seamless process and give groups a remarkable, memorable experience," says Marla Roe, Executive Director of Visit Frisco. "This ranking as a Cvent top meetings destinations is a testament to Frisco’s commitment to excellence in hospitality."
This is the fourth year in a row Frisco has been recognized as a Cvent Top Destination. Rankings are determined based on robust sourcing and request-for-proposal (RFP) activity in 2025 through the Cvent Supplier Network, one of the world’s largest venue-sourcing platforms.
"The Cvent Top Lists have become an essential resource for the global meetings and events industry — giving event planners a trusted, data-driven view of the destinations, hotels, venues, and suppliers best equipped to bring their events to life," said Bharet Malhotra, Cvent Executive Vice President. "With more than $20 billion in group business sourced through Cvent's platforms in 2025, these rankings reflect real market demand and planner sourcing trends. They allow our venue and destination partners to celebrate their success and understand where they stand in an increasingly competitive landscape. Congratulations to Visit Frisco on this well-deserved recognition."
Cvent evaluated 14,000+ cities worldwide listed on the Cvent Supplier Network. Activity was tracked between January 2025 and December 2025. Rankings were determined by qualifying criteria including: the number of total room nights booked through the Cvent Supplier Network; the number of unique request-for-proposals (RFPs) sent through the marketplace to venues within the city; the total value of the RFPs submitted; and the actual awarded value for meetings booked.
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About the Cvent Supplier Network
The Cvent Supplier Network features nearly 340,000 hotels, resorts, and special event venues, serving as one of the world’s largest and most accurate databases of venue information. Event planners sourced more than $20 billion of group business through Cvent’s sourcing networks in 2025 alone. The Cvent Supplier Network is part of Cvent’s suite of solutions that 17,000 hotels, venues, CVBs, and destination management organizations worldwide rely on to reach more planners, attract group business, and directly engage with Cvent’s global network of nearly 160,000 event professionals.
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with 5,500+ employees and ~30,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit cvent.com.
For Cvent media inquiries, please contact:
Sloane PR, on behalf of Cvent
Email: [email protected]
About Visit Frisco
Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to VISITFRISCO.COM.
Visit Frisco Contact:
Kelly Walker
[email protected]
972-292-5264