Frisco Named 43rd Top Meeting Destination in North America by Cvent

Frisco, Texas – May 20, 2025 – Today, Visit Frisco announced it was named the 43rd Top Meeting Destination in North America by Cvent. The globally recognized Cvent Top Meeting Destinations lists analyze and rank cities that stand out for their exceptional ability to attract group business to their areas through thoughtful event planner collaboration, distinctive experiential offerings, and unique hotels and venues. Visit Frisco's strategic online presence ensures it remains at the forefront for meetings and events, appealing directly to the unique expectations of attendees and event planners alike. 

"This top meetings destinations ranking is a testament to Frisco’s unwavering commitment to excellence," says Marla Roe, Executive Director of Visit Frisco. "Frisco's world-class hotels and venues provide a remarkable experience, combining modern amenities with exceptional hospitality that make meetings seamless and memorable."

This is the third year in a row Frisco has been recognized as a Cvent Top Destination. Rankings are determined based on robust sourcing and request-for-proposal (RFP) activity in 2024 through the Cvent Supplier Network, one of the world’s largest venue-sourcing platforms. 

“Congratulations to Visit Frisco for being honored as a Cvent Top Meeting Destination in North America. This distinguished recognition is a testament to the city's outstanding group offerings and dedication to meeting event planners’ needs,” said Bharet Malhotra, Cvent Executive Vice President, Hospitality Cloud. “Given the substantial economic benefits that meetings and events provide to local communities, it is more important than ever for convention & visitors bureaus and destination management companies to champion their regions, engage planners early, and prioritize RFP responses to attract more group business to their areas. We are proud to spotlight cities like Frisco, Texas to our global network of more than 145,000 event planners looking for exceptional locations and strong local partnerships to bring their events to life.”

Cvent evaluated 14,000+ cities worldwide listed on the Cvent Supplier Network. Activity was tracked between January 2024 and December 2024. Rankings were determined by a set of qualifying criteria, including: the number of total room nights booked through the Cvent Supplier Network; the number of unique electronic request-for-proposals (RFPs) sent through the marketplace to venues within the city; the total value of the RFPs submitted; and the actual awarded value for meetings booked.

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About the Cvent Supplier Network
The Cvent Supplier Network features more than 340,000 hotels, resorts and special event venues, serving as one of the world’s largest and most accurate databases of detailed venue information. Event planners sourced more than $18 billion of group business through Cvent’s sourcing networks in 2024 alone. The Cvent Supplier Network is part of Cvent’s suite of solutions that tens of thousands of hotels, CVBs and destination management organizations rely on to reach more planners, attract group business to their properties & destinations, and directly engage with Cvent’s global network of more than 145,000 event professionals. Cvent technology enables hotels and venues to efficiently manage their group and corporate travel business, increase revenue, and deliver more profitable results.

For Cvent media inquiries, please contact:
Erica Stoltenberg
[email protected] 

About Visit Frisco 
Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to VISITFRISCO.COM. 

Visit Frisco Contact: 
Kelly Walker 
[email protected]  
972-292-5264