

LaChelle Evans Recognized with DFWAE Award
Share:
Visit Frisco's Senior Sales Manager Receives Industry Award
Frisco, TX - Visit Frisco's Senior Sales Manager, LaChelle Evans honored with the Dallas Fort Worth Association Executives (DFWAE) 2025 President's Award. This award is presented annually by the immediate past president to an individual who has contributed to the association during his or her presidency in the previous year.
LaChelle has been a member of DFWAE since 2015 and held positions on the A-Day Committee, Sponsorship Committee and Nominating Committee. She also was a Board Member as CVB Director/VP of Sponsorships.
Christina Decker, Director of Sales at Visit Frisco says this recognition couldn't be more deserved. "I am incredibly proud of LaChelle and all that she’s accomplished. Being named a 2025 DFWAE President’s Award recipient is a powerful reflection of the impact she’s made this year, not just through her hard work, but through her heart, her leadership, and her unwavering commitment to others," Decker says. "She rose to every challenge with grace and strength and made a lasting difference during a time that truly called for it."
In July, Evans was recognized at an awards luncheon in Frisco.

About DFWAE
Dallas Fort Worth Association Executives is the oldest and largest professional society in north Texas representing association professionals, staff members of convention and visitors bureaus and companies that provide products and services to associations. DFWAE provides Communications and Leadership Training, hosts Monthly Educational Events, Peer-to-peer networking, and holds Association Day-the largest educational event and trade show for association professionals in north Texas.
About Visit Frisco
Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to VISITFRISCO.COM.