Marriott Autograph Collection HALL Park Hotel Opens in Frisco

FRISCO, TEXAS - HALL Park Hotel announced it opened its doors today, bringing the first Marriott Autograph Collection Hotel to Frisco, Texas. Overlooking Kaleidoscope Park, Frisco’s new six-acre, highly programmed greenspace, the hotel features world-class art, elevated dining, and premium accommodations and event spaces. The property is owned by Dallas-based HALL Group and operated by Coury Hospitality.   

HALL Park Hotel features elegantly designed contemporary rooms and 60 apartment-style suites. The property boasts over 20,000 square feet of indoor and outdoor event space, a curated collection of world-class and local contemporary art, an outdoor pool with a rooftop bar, and expansive patio overlooking the park. Guests can also enjoy a state-of-the-art fitness center, pet-friendly amenities, and Palato Italian Kitchen and Lounge, set to open for reservations beginning November 1, 2024. 

“When planning our long-term vision for Hall Park, we identified the need for a full-service, upscale boutique hotel in the heart of our new mixed-use development phase,” said Craig Hall, chairman and founder of HALL Group. “Great thought went into every detail of the HALL Park Hotel, from the diverse art collection to the food and beverage offerings, and we look forward to welcoming both visitors to Frisco and locals to enjoy all the hotel and the adjacent park have to offer.” 

The hotel’s 224 elegantly designed rooms and suites feature floor-to-ceiling windows and modern art and décor inspired by the natural beauty and local floral and fauna of North Texas. The property’s 60 suites are located in The Reserve, which encompasses four private floors designed for extended-stay business or leisure travelers and those looking for apartment-style accommodations paired with the unique offerings and services of an Autograph Collection hotel. Each suite has a full kitchenette, private balcony with panoramic views of Kaleidoscope Park, bespoke furnishings, and onsite laundry amenities. 

Art enthusiasts are invited to explore HALL Park Hotel's contemporary art collection and enjoy art tours led by an expert team member. The hotel’s 20,000 square feet of indoor and outdoor event space houses various works of art, poised to be the perfect art-forward locale for both intimate and large-scale weddings, events and gatherings. 

"We are thrilled to introduce HALL Park Hotel to Frisco and the DFW Metroplex," said Paul Coury, CEO and founder of Coury Hospitality. "Partnering with HALL Group is an incredible opportunity, and this hotel will be a sanctuary where guests can immerse themselves in contemporary art from both locally and globally recognized artists. They can also enjoy approachable Italian dining and fine wine, and experience luxury accommodations and amenities. We are excited to bring this unique hospitality experience to life." 

HALL Group also owns the HALL Arts Hotel in the Dallas Arts District and the Thompson Palm Springs in California. 

HALL Park Hotel participates in Marriott Bonvoy – the award-winning travel program from Marriott International – allowing members to earn and redeem points for their stay at the new hotel, and at other hotels across Marriott Bonvoy’s extraordinary portfolio of brands.  

HALL Park Hotel is located at 3220 Internet Boulevard, Frisco, TX 75034. For more information about HALL Park Hotel, please visit https://www.hallparkhotel.com or visit Instagram or Facebook. Link to images can be found HERE.  

###

ABOUT HALL PARK HOTEL 
Located adjacent to Frisco’s newest dynamic programmed community park, Kaleidoscope Park, HALL Park Hotel, Autograph Collection, offers a premier hotel experience as the first Autograph Collection hotel in Frisco. The property features elegantly designed contemporary rooms, 60 luxurious suites, over 20,000 square-feet of indoor and outdoor event space, a curated collection of world-class and local contemporary art, approachable dining and international wine program, and luxury amenities and accommodations for both short-and-long term stays. The property is owned by Dallas-based HALL Group and is operated by Coury Hospitality. 

ABOUT HALL PARK 
A pioneering development in Frisco since the mid-1990s, HALL Park today encompasses 2.2 million square feet of office and retail space throughout 15 buildings. One-third of the park is dedicated to green space and includes three miles of walking trails, over 200 works of art including the Texas Sculpture Garden, the largest private collection of contemporary Texas sculpture made available to the public. In October 2021, its developer, HALL Group, commenced construction on the first phase of its new masterplan development that will evolve HALL Park into a dynamic mixed-use community. Upon completion, the full masterplan–anticipated to span 15-20 years of development–will encompass approximately 9.5 million square feet of usable mixed-use space, including residential, with a projected value of around $7 billion. Learn more at hallpark.com.  

ABOUT HALL GROUP 
HALL Group is a Dallas-based, multibillion-dollar, private company made up of a diverse group of subsidiaries spanning real estate, finance, winemaking, and venture capital. Founded in 1968, the company focuses on four key areas: development and ownership of office, multifamily and hospitality real estate assets including HALL Park, a 162-acre, mixed-use development in Frisco, Texas with a masterplan underway that, when complete, will include 10 million square feet of commercial assets; HALL Structured Finance, a national commercial real estate construction and bridge loan lender, primarily in the hotel and multifamily sectors; HALL Family Wines, a producer of high-quality California wines that includes the HALL, WALT and BACA brands; and angel- and seed-round funding for select venture capital investments. HALL Group also owns the HALL Collection, an immense compilation of local and international artwork on display throughout the company’s properties. For more information, visit hallgroup.com. 

ABOUT COURY HOSPITALITY  
Established in 1999, Coury Hospitality stands as a distinguished force in the realm of hospitality management, with expertise spanning across all aspects of hotel, restaurant, and venue operations and development. Their reputation is built upon the art of restoring historic treasures, delivering unparalleled guest experiences, and crafting innovative designs for both new constructions and curated renovations. Coury Hospitality employs cutting-edge management methodologies that encompass financial acumen, revenue optimization, marketing strategies, and asset stewardship. Their passion lies in the transformation of both timeless architectural gems and modern structures into world-class, full-service boutique hotels, promising indelible memories for travelers and culinary enthusiasts alike. Discover more at CouryHospitality.com.