Sports
New Docuseries Chronicles Frisco’s Transformation from Small Town Texas to Sports City USA
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FRISCO, Texas (Sept. 25, 2025) – Visit Frisco has announced the premiere of “Where Greatness Grows: The Story of Sports City USA,” a new seven-part docuseries debuting on VisitFrisco.com on Sept. 25, 2025.
Told through firsthand accounts, the series traces Frisco’s transformation from humble pastureland to becoming the home of internationally-recognized sports brands and global competitions. Each short, interview-style episode runs under four minutes, offering a concise and compelling look at the partnerships, leadership, and community spirit that fueled Frisco’s rise.
The series features voices ranging from Frisco’s first city manager, George Purefoy, to former Mayor Mike Simpson, alongside representatives from the Dallas Cowboys, FC Dallas, Kurt Thomas Gymnastics, the PGA of America and more. From youth athletes sharpening their game in Frisco to sports celebrities like the team from Dude Perfect, the docuseries highlights the city’s culture of innovation, diversity, and growth through sports.
Featured participants include:
George Purefoy, First City Manager, City of Frisco
- Mike Simpson, Former Mayor, City of Frisco
- Steve Walsh, Former Parks & Recreation Assistant Director, City of Frisco
- Tim Goodwin, Former Manager, Frisco Superdrome
- Dan Hunt, President, FC Dallas
- Beckie Thomas, Owner/Operator, Kurt Thomas Gymnastics
- Mike McCall, Former President & General Manager, Frisco RoughRiders
- Charlotte Jones, Chief Brand Officer and Co-Owner, Dallas Cowboys
- Ron Patterson, Former Assistant City Manager, City of Frisco
- Dude Perfect, Sports and Comedy Group
- Jeff Allen, Retired NFL Player, Co-Founder of Cookie Society
- Varish Karri, U13 Badminton Player, Team USA
- Grace Cronin, Golfer, Panther Creek High School
- Jason Mengel, Championship Director, PGA of America
Derek Sprague, CEO, PGA of America
“It was essential that this story be told by the very leaders who shaped Frisco’s growth and transformation into Sports City USA over the last 40 years,” said Visit Frisco Executive Director Marla Roe. “We are honored to share their firsthand accounts of how an early vision for Frisco to have amenities such as a minor league baseball team paved the way for recruiting world-class organizations like the Dallas Cowboys, FC Dallas and the PGA of America.”
Along with the premiere of the docuseries, Visit Frisco is also launching its new Sports City USA brand. The refreshed brand reflects Frisco’s position as a world-class sports destination and celebrates the teams, athletes and partnerships that make the city’s sports culture unlike any other.
The series is available on VisitFrisco.com and YouTube.
About Visit Frisco
Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to VISITFRISCO.COM.
Media Contact:
Kelly Walker
Communications Manager, Visit Frisco
469.915.8517