Honors
New Visit Frisco Website Earns Adrian Award
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(Frisco, Texas) February 19, 2026 – International hospitality and marketing association, Hospitality Sales & Marketing Association International (HSMAI), named Visit Frisco winner of a 2025 Adrian Award. The "Attracting Travelers with VisitFrisco.com" campaign won a Bronze Award in the Website, Owned Media Category.
For 69 years the Adrian Awards have honored excellence in travel marketing and embraced every segment of the industry from hotels, airlines, and cruise lines, to destinations, and more. HSMAI introduced a refreshed awards structure featuring 30 entry categories organized by media type: Paid, Earned, Owned, and Multi-Channel/Integrated Marketing. Across each division, Platinum, Gold, Silver, and Bronze honors were awarded.
“Each year, the Adrian Awards remind us that travel marketing is about far more than promotion — it’s about connection, emotion, and impact,” said Brian Hicks, President & CEO of HSMAI. This year’s honorees delivered bold ideas and breakthrough storytelling that elevated brands and resonated deeply with audiences. We are proud to celebrate the marketers and organizations who continue to push our industry forward and redefine what exceptional truly looks like.”
The Winning Website
To better serve the diverse needs of both leisure, corporate and sports visitors, Visit Frisco, Texas strategically reimagined its digital presence, culminating in a comprehensive website redesign and new technical platform. The new website was launched on December 10, 2024, with the core objective of becoming the definitive digital hub for all things Frisco.
This initiative was designed to elevate Visit Frisco's brand presence, drive visitation, empower local partners by increasing qualified click-throughs to their websites and profiles, optimize user experience and retention, and showcase Frisco's world-class sports and entertainment attractions to attract large-scale corporate and event-based visitation.
Visit Frisco congratulates the Omni PGA Frisco Resort & Spa for winning Silver for SAVOR Food + Drink + Golf + Music.
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About HSMAI
The HSMAI Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital, public relations, communications, and integrated campaigns. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.
About Visit Frisco
Founded in 2003, Visit Frisco has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s the organization’s mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination’s International. For more information, head to VISITFRISCO.COM.
Contact:
Kelly Walker
M: 469-915-8517
