North Texas Gears Up to Host the World

The North Texas FWC Organizing Committee

As the only U.S. Host City with nine matches—including a semifinal—and the global International Broadcast Center, the region is playing a pivotal role. The North Texas FIFA World Cup Organizing Committee (NTFWCOC) is leading efforts across operations, community engagement, marketing, sustainability, and security to deliver a world-class experience.

The Kay Bailey Hutchison Convention Center in Dallas will welcome over 4,000 international media professionals, while Arlington’s AT&T Stadium will host matches amid a fan-filled atmosphere supported by carefully planned transportation and safety protocols. Meanwhile, the FIFA Fan Festival and public watch parties will provide unforgettable experiences for locals and visitors alike.

From sponsorship sales and training site coordination to human rights and eco-conscious planning, every detail is being managed by a collaborative team of local experts. As a region known for hosting major sporting events, North Texas is prepared to deliver its biggest one yet—creating lasting memories and a legacy that extends beyond the pitch.

Read More

DFW artist Mat Cliff chosen to represent the North Texas region 

The Official FIFA World Cup 26™ Dallas Host City Poster has been unveiled, featuring a vibrant design by Fort Worth-based illustrator Matt Cliff. Revealed at Klyde Warren Park, the poster captures the dynamic blend of Dallas’ metropolitan energy and iconic western roots—connected by a soccer ball that symbolizes North Texas’ love for the game. The artwork is now showcased across the DFW region, including a striking 100-foot banner in downtown Dallas. Cliff’s bold colors and detailed design reflect the spirit of the city and the global significance of the tournament. Now available for purchase, the poster offers fans a chance to own a lasting piece of World Cup history. Explore all Host City Posters at FIFAWorldCup.com.

Read More

With Grammy-Winning Producer Tre Nagella

Dallas has officially released its FIFA World Cup 26™ Sonic ID, created by North Texas native and four-time Grammy Award-winning producer Tre Nagella. As part of FIFA’s groundbreaking initiative to feature a unique sonic identity for each Host City, Nagella’s track blends country, hip-hop, R&B, and futuristic elements to reflect Dallas’ diverse culture and global energy. The remix incorporates the iconic FIFA World Cup™ theme, reimagined through the city’s vibrant sound. The Dallas Sonic ID will be featured at live events and stadium activations leading up to and during the tournament. Now available on YouTube, Spotify, and Apple Music, fans can stream, share, and celebrate Dallas’ official sound of the World Cup.

Read More