Press Box

Interested in learning more about Frisco's sports? Check out what others are saying and writing about Sports City USA, as well as news from the Visit Frisco team, below.

  • 6 minutes

Frisco, Texas is set to host the 2024 Big 12 Pro Day, presented by the Air Force Reserve. A total of 137 prospects will participate in the inaugural Conference-wide Pro Day taking place March 27-31 at…

Visit Frisco News

Visit Frisco Commemorates 20th Anniversary

  • 2 minutes

October 2023, Visit Frisco proudly celebrates the 20th anniversary as the city’s destination marketing organization. The commemoration of the occasion includes a look back at the many milestones and…

Sports City USA in the News

Scooter’s Coffee Named Title Sponsor of Frisco Bowl

  • 4 minutes

Bowl game enters seventh year at Toyota Stadium Scooter’s Coffee will be the new title sponsor of the Frisco Bowl college football bowl game, per a new multi-year agreement announced today in Frisco…

Sports City USA in the News

Sports Business Journal: Best Sports Business Cities

  • 1 minute

Sports Business Journal ranked the top 50 cities in the U.S. for the best opportunity and environment to conduct sports business. Feedback from industry insiders about stability, market size, fandom…

Sports City USA in the News

D Magazine: The Great Frisco Caper

  • 1 minute

How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal. Stephen Jones saw gold in the hay…

Sports City USA in the News

SimpleView: Game Day, rooting for the whole destination

  • 1 minute

After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans…