Press Box
Interested in learning more about Frisco's sports? Check out what others are saying and writing about Sports City USA, as well as news from the Visit Frisco team, below.
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Concacaf Nations League play-in matches for CONMEBOL Copa America 2024 is scheduled for March 23 at Toyota Stadium Concacaf announced that two Concacaf Nations League (CNL) play-in matches will take…
Visit Frisco honored with national industry award by Sports ETA for Destination Branding & Marketing
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Visit Frisco was honored by Sports ETA, the trade association for the sports events and tourism industry, for the Destination Branding & Marketing Campaign of the Year (Population: Under 500,000). The…
Visit Frisco Commemorates 20th Anniversary
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October 2023, Visit Frisco proudly celebrates the 20th anniversary as the city’s destination marketing organization. The commemoration of the occasion includes a look back at the many milestones and…
Scooter’s Coffee Named Title Sponsor of Frisco Bowl
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Bowl game enters seventh year at Toyota Stadium Scooter’s Coffee will be the new title sponsor of the Frisco Bowl college football bowl game, per a new multi-year agreement announced today in Frisco…
Historic East-West Shrine Bowl Moves to Ford Center in Frisco in 2024
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The oldest college football all-star game comes to North Texas for the first time. Shriners Children’s healthcare system announced that the 2024 East-West Shrine Bowl™ will be played at the Ford…
Meetings Today: The Massive New Omni PGA Frisco Is a Golf Resort Game-Changer
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When describing the new Omni PGA Frisco Resort, Director of Sales and Marketing Gus Tejeda keeps coming back to one line: One resort, endless possibilities. To see it is to believe the hype. On an…
Sports Business Journal: Best Sports Business Cities
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Sports Business Journal ranked the top 50 cities in the U.S. for the best opportunity and environment to conduct sports business. Feedback from industry insiders about stability, market size, fandom…
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Home to the National Soccer Hall of Fame and more, here's how you can have the ultimate fan experience in Frisco, Texas. (Frisco, Texas) October 11, 2022 - Yesterday it was announced the first round…
D Magazine: The Great Frisco Caper
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How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal. Stephen Jones saw gold in the hay…
Texas Monthly: How Frisco Turned Itself Into Sports City USA
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The Dallas exurb has built its tourism program around bringing big-time sporting events, like Saturday's FCS title game, to North Texas. See full article here.
2022 Winter Cup, Elite Team Cup and Nastia Liukin Cup coming to Texas in February
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USA Gymnastics' 2022 premier events season will kick off February 25-27 with the three-day Winter Cup at Ford Center at the Star in Frisco, Texas. The event, which will once again feature both men's…
SimpleView: Game Day, rooting for the whole destination
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After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans…
Sports Planning Guide: Lessons Earned from the Evolution of Sports Tourism
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SPORTS TOURISM’S EVOLUTION, MATURATION TO RETURNS ON INVESTMENT, MISSION & EFFORT The expanse of sports tourism is a matter of past, present and future contexts, a series of evolutionary events, if…
Sports Business Journal: Shifting Tourism Strategies into Economic Development Strategies
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Smart Cities and Sport: From an unpretentious city to the Mecca of Sports
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Frisco, Texas, USA: From an unpretentious city to the Mecca of Sports Combining a genuine conviction in the benefits of sports with efficient management, a hands-on approach to service, and…
EventConnect's John D'Orsay Zoomcasts with Josh Dill
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