Press Box
Interested in learning more about Frisco's sports? Check out what others are saying and writing about Sports City USA, as well as news from the Visit Frisco team, below.
Banana Ball Slides into Frisco in 2025
- 3 minutes
Frisco, TX, October 3, 2024 — The Savannah Bananas announced during the 2025 Banana Ball World Tour City Draft that the Texas Tailgaters will be playing at Riders Field in Frisco, Texas in 2025. The…
Toyota Stadium To Undergo Improvements, Enhancing Guest Experience
- 7 minutes
Frisco, Texas (September 17, 2024) - The Frisco City Council approved a $182 million public-private partnership with FC Dallas to renovate Toyota Stadium in Frisco, Texas. The renovation, which will…
- 6 minutes
FRISCO, Texas (August 20, 2024) — The PGA of America announced today that tickets for the 2025 KPMG Women’s PGA Championship are now available for purchase. This event marks the first women’s Major…
2024 PGA High School Golf National Invitational Returns to PGA Frisco
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PGA High School Golf National Invitational features top boys and girls, including Frisco player Frisco, Texas (June 26, 2024) ー The 2024 PGA High School Golf National Invitational, presented by…
- 3 minutes
Game will air exclusively on ESPN Frisco, TX (June 6, 2024) — The college bowl season returns to Frisco, Texas, with the 2024 Scooter’s Coffee Frisco Bowl on Tuesday, December 17, at 8 p.m. CT/9 p.m.
- 3 minutes
USA Hockey Will Stage 2025 IIHF U18 Men's World Championship April 23-May 3 in Frisco and Allen, Texas USA Hockey announced, that in conjunction with the NHL’s Dallas Stars, it will host the 2025 IIHF…
- 6 minutes
Frisco, Texas is set to host the 2024 Big 12 Pro Day, presented by the Air Force Reserve. A total of 137 prospects will participate in the inaugural Conference-wide Pro Day taking place March 27-31 at…
- 3 minutes
March 18, 2024 - Sports Business Journal (SBJ) presents its much-anticipated 2024 Best Sports Business Cities (BSBC) rankings, a comprehensive analysis focusing on U.S. cities that have demonstrated…
Dallas Open Moves to Dallas Cowboys Headquarters in Frisco for 2025
- 6 minutes
Newly Upgraded ATP 500-level Tournament Will Bring More Than $1 Million in Additional Prize Money and Attract Higher Ranked Players to The Star in Frisco A unique partnership between GF Sports…
- 3 minutes
Concacaf Nations League play-in matches for CONMEBOL Copa America 2024 is scheduled for March 23 at Toyota Stadium Concacaf announced that two Concacaf Nations League (CNL) play-in matches will take…
Visit Frisco honored with national industry award by Sports ETA for Destination Branding & Marketing
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Visit Frisco was honored by Sports ETA, the trade association for the sports events and tourism industry, for the Destination Branding & Marketing Campaign of the Year (Population: Under 500,000). The…
Visit Frisco Commemorates 20th Anniversary
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October 2023, Visit Frisco proudly celebrates the 20th anniversary as the city’s destination marketing organization. The commemoration of the occasion includes a look back at the many milestones and…
Scooter’s Coffee Named Title Sponsor of Frisco Bowl
- 4 minutes
Bowl game enters seventh year at Toyota Stadium Scooter’s Coffee will be the new title sponsor of the Frisco Bowl college football bowl game, per a new multi-year agreement announced today in Frisco…
Historic East-West Shrine Bowl Moves to Ford Center in Frisco in 2024
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The oldest college football all-star game comes to North Texas for the first time. Shriners Children’s healthcare system announced that the 2024 East-West Shrine Bowl™ will be played at the Ford…
Meetings Today: The Massive New Omni PGA Frisco Is a Golf Resort Game-Changer
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When describing the new Omni PGA Frisco Resort, Director of Sales and Marketing Gus Tejeda keeps coming back to one line: One resort, endless possibilities. To see it is to believe the hype. On an…
Sports Business Journal: Best Sports Business Cities
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Sports Business Journal ranked the top 50 cities in the U.S. for the best opportunity and environment to conduct sports business. Feedback from industry insiders about stability, market size, fandom…
- 2 minutes
Home to the National Soccer Hall of Fame and more, here's how you can have the ultimate fan experience in Frisco, Texas. (Frisco, Texas) October 11, 2022 - Yesterday it was announced the first round…
D Magazine: The Great Frisco Caper
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How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal. Stephen Jones saw gold in the hay…
Texas Monthly: How Frisco Turned Itself Into Sports City USA
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The Dallas exurb has built its tourism program around bringing big-time sporting events, like Saturday's FCS title game, to North Texas. See full article here.
2022 Winter Cup, Elite Team Cup and Nastia Liukin Cup coming to Texas in February
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USA Gymnastics' 2022 premier events season will kick off February 25-27 with the three-day Winter Cup at Ford Center at the Star in Frisco, Texas. The event, which will once again feature both men's…
SimpleView: Game Day, rooting for the whole destination
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After more than a year without in-person gatherings and festivities, the excitement about reopening sporting events is evident — particularly the upcoming football season this fall. Sports fans…
Sports Planning Guide: Lessons Earned from the Evolution of Sports Tourism
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SPORTS TOURISM’S EVOLUTION, MATURATION TO RETURNS ON INVESTMENT, MISSION & EFFORT The expanse of sports tourism is a matter of past, present and future contexts, a series of evolutionary events, if…
Sports Business Journal: Shifting Tourism Strategies into Economic Development Strategies
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Smart Cities and Sport: From an unpretentious city to the Mecca of Sports
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Frisco, Texas, USA: From an unpretentious city to the Mecca of Sports Combining a genuine conviction in the benefits of sports with efficient management, a hands-on approach to service, and…
EventConnect's John D'Orsay Zoomcasts with Josh Dill
- 1 minute