Why Frisco
Why Plan With Us
Discover What Makes Frisco Unbeatable
Sport is woven into the fabric of Frisco. Sport City USA’s unrivaled sports ecosystem boasts state-of-the-art facilities, world-class partners, teams, and organizations.
Our Partners
Dallas Cowboys
Frisco is home of the Dallas Cowboys headquarters at The Star, featuring practice facilities, a 12,000 seat indoor multi-use events center, entertainment district, and more.More Details
Our Partners
PGA Frisco
The 600-acre PGA Frisco campus consists of PGA of America’s headquarters, two 18-hole championship courses, the 500-room Omni PGA Frisco Resort, and entertainment district.More Details
Our Partners
FC Dallas
The MLS team has called Frisco home since 2005 and plays at the 20,500-seat Toyota Stadium, which is also home to the state-of-the-art interactive National Soccer Hall of Fame.More Details
Our Partners
Dallas Stars
The NHL team has its headquarters in Frisco and practices at Comerica Center, a multi-purpose sports and entertainment venue that also houses its executive offices.More Details
Our Partners
Frisco RoughRiders
Playing out of the 10,316 capacity Riders Field, this Double-A affiliate of MLB’s Texas Rangers has called Frisco home since 2003. The ballpark is known for its lazy river.More Details
Our Resume
When it comes to Sports City USA being an award-winning sports destination, the results speak for themselves. Along with prestigious awards, our resume features an impressive program of events and meetings.
The Visit Frisco Sports & Events Team
Our team is ingrained in Frisco's rich sports ecosystem, giving you access to everything you need for a successful sports event from equipment to post-game entertainment options.
Contact us to discuss how we can help with hotels, venues, vendors, and more.
Case Studies & Testimonials
Stories of Success
Read case studies and coverage about Frisco's professional teams, state-of-the-art facilities, and supportive sports community.
Texas Monthly
How Frisco Turned Itself Into Sports City USA
“Frisco has been built on sports for basically as long as it has been a city.”
D Magazine
The Great Frisco Caper
“Sports are now an integral part of the Frisco story, bringing in millions in revenue and thousands of jobs and transforming the city so thoroughly that there’s no imagining life without them.”
Case Study
Gymnastics Attendance Doubles at Ford Center
Visit Frisco assisted with a venue change to move from the 5,000-capacity Comerica Center to the 12,000-capacity Ford Center to accommodate the growing size of the WOGA Classic.
Sports-Centered
The history of sports and the business of sports events in Frisco, Texas is unique and tells the story of how public-private partnerships get the ball across the goal line. Look for innovative announcements here on the future of Sports City USA.
