College football championships and bowl games, NCAA basketball conference finals, youth soccer and international gymnastics. Frisco is at the center of some of the best annual events on the sports calendar.
Football fans can crowd into the new Frisco Bowl in December and the NCAA Division I Football Championship series in January.
World-class gymnastics make a regular appearance with the WOGA Classic and the NCAA Big 12 Gymnastics Championship.
Ford Center at The Star in Frisco plays host to Conference USA’s Men’s and Women’s Basketball Championships, while Comerica Center is home to the Lone Star Conference’s championships.
And soccer fans cheered on the best during the U.S. Youth Soccer National Championship Series in the summer of 2017 and 2018.
Frisco makes its mark with other major sports events, such as the Emmitt Smith Gran Fondo, a prestigious 100-mile cycling race that attracts pro cyclists for a cash purse and launches from Dr Pepper Ballpark.
The Big Star Half Marathon & 5K was the first endurance event in Frisco.
In August 2017, Ford Center at The Star hosted the Major League Lacrosse Championship Game, the first time the event has ever been held in Texas.
“Frisco has become ground zero for sports in the U.S.,” said Gina Miller of FC Dallas. “Sports is woven into the fabric of our culture. We have a rabid fan base for every sport, and for every level from pee wee to pro, and events organizers recognize that.”
Toyota Stadium is the new home to the Frisco Bowl, the Division I Football Bowl Subdivison match featuring an American Athletic Conference team.
Frisco is a naturally central location for the AAC, which has four member schools in Texas, Oklahoma and Louisiana, and boasts a hefty base of faithful alumni. Frisco’s location in the middle of the U.S., with access to one of the world’s largest airports, makes it naturally easy for out-of-town fans.
The Frisco Bowl, which is now owned by ESPN Events, will match the AAC team against an opponent from Conference USA, the Mid-American Conference or the Sun Belt Conference.
The NCAA Division I Football Championship Subdivision title game has made its home at Frisco’s Toyota Stadium every January since 2010. The game will stay in Frisco until at least 2020.
The title game, hosted by the Southland Conference, the City of Frisco and Hunt Sports Ventures, plays to packed crowds at Toyota Stadium, the 20,500-seat home of soccer’s FC Dallas.
“The Division I Football Championship Game has been a world-class event,” said Mark Wilson, chairman of the NCAA FCS committee, when the NCAA gave Frisco its extension. “The committee has received overwhelmingly positive feedback from all our past participants and countless fans.”
Conference USA has brought its Division I Men’s and Women’s Basketball Championships to town, with teams competing in 22 games at the new Ford Center at The Star in Frisco through 2019.
The winning teams receive an automatic bid to the NCAA Championship.
Nearly 150,000 C-USA alumni live in the four counties surrounding Frisco, with partner school, University of North Texas, alone boasting nearly 120,000 of those.
“The state-of-the-art venue coupled with high-quality basketball gives everyone in the region an incredible opportunity to be part of March Madness,” said Wren Baker, vice president and athletic director at North Texas.
The Frisco College Baseball Classic is one of the premier early season collegiate baseball tournaments in the country. The tournament takes place annually during the first weekend in March at Dr Pepper Ballpark.
The Frisco Classic prides itself on bringing in the nation's top college baseball teams to compete head-to-head in order to provide unparalleled competition for both the fans and the athletes.
Self-branded as #BestOutsideofOmaha, the Frisco Classic strives to provide the best tournament experience outside the NCAA College Baseball World Series.
The Lone Star Conference Men’s and Women’s Basketball Championship is the newest major sporting event on Frisco’s sports calendar, beginning in 2018.
Contenders will vie for the No. 1 spot every spring at Comerica Center until at least 2020. The tournament will showcase the top eight men’s and top eight women’s teams, playing 14 games over four days.
The winning teams move on to the NCAA Division II Men’s and Women’s Basketball Championships.
The Lone Star Conference is an 11-member NCAA Division II league with university members in Texas, Oklahoma and New Mexico.
Ford Center at The Star is home to one of the biggest events of the sports year — the internationally known WOGA Classic, a prestigious gymnastics competition for world-class athletes.
The Classic is sponsored by WOGA Gymnastics, which is home to back-to-back Olympic gold medalists Nastia Liukin and Carly Patterson.
As one of the largest and longest running international gymnastics competitions in the U.S., the WOGA Classic attracts top teams of elite athletes for an unrivaled level of competition.
In 2017, the Classic, a USA Gymnastics-sanctioned event, attracted 1,400 participants from Japan, China, Belgium, New Zealand, Russia, Mexico and Canada, as well as the U.S.