The World Cup Is Just The Beginning

You’re Just a Kick Away

The Ultimate Frisco MVP Weekend

We’re excited for the biggest international soccer teams and global superstars to come to North Texas this summer—and Frisco is just a kick away from all the action. *Sign up now to stay up to date on the best local dining, pitch-perfect itineraries, and insider alerts for fan zone events.

Plus, by joining our list, you’ll be automatically entered for a chance to win an Ultimate Frisco MVP Weekend, including:

Fly: Airfare for four to and from Frisco, Texas*
Sleep: Two nights at a Frisco hotel
Dine: $200 in gift cards for Frisco restaurants
Soccer: Four tickets to the National Soccer Hall of Fame

Good luck. We won’t judge you if you start rehearsing your goal celebration just in case you win.
Entries accepted up until 31st July 2026.

*Airfare accommodations: Up to $500 per person for each round-trip flight.

Plus, by joining our list, you’ll be automatically entered for a chance to win an Ultimate Frisco MVP Weekend, including:

Fly: Airfare for four to and from Frisco, Texas*
Sleep: Two nights at a Frisco hotel
Dine: $200 in gift cards for Frisco restaurants
Soccer: Four tickets to the National Soccer Hall of Fame

Good luck. We won’t judge you if you start rehearsing your goal celebration just in case you win.
Entries accepted up until 31st July 2026.

*Airfare accommodations: Up to $500 per person for each round-trip flight.

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The Parties agree that this Agreement’s primary goal is to attract overnight visitors to Frisco, Texas, directly expanding hotel occupancy in the City and is designed to promote Frisco-based hotels, restaurants, and retailers to potential travelers to North Texas.