Frisco Convention & Visitors Bureau’s Wesley Lucas Named one of 30 Future Leaders of Destination Marketing

Frisco, Texas (May 11, 2017) – Destination Marketing Association International (DMAI) Chairman Gary C. Sherwin, CDME and President and CEO of Visit Newport Beach, Inc; Destination and Travel Foundation Chairman Joe Marinelli, and President of Visit Savannah, and President and CEO Don Welsh today announced the 2017 “30 Under 30” class, which will convene for the first time at the Association’s Annual Convention in Montreal, Canada July 11-14. Wesley Lucas, Communications Manager for the Frisco Convention & Visitors Bureau (CVB) was selected as an honoree.

“One of the main priorities for our industry today is developing our workforce, and specifically our leadership, for tomorrow,” said Marinelli.  “The ‘30 Under 30’ initiative gives us the ability to do both.  It has been exciting to watch the enthusiasm of these young professionals as they form a network they can rely on.”  

Wesley began her career in destination marketing right out of high school as an intern for the Abilene CVB in her hometown Abilene, TX. During college, she continued to seek experience in the industry, interning at Visit Lubbock and the Overton Hotel and Conference Center in Lubbock, TX. After graduating from Texas Tech University with a degree in Public Relations, she moved to north Texas, joining the Grapevine CVB as Communications Coordinator and then joining the Frisco CVB in 2016 as Communications Manager. Wesley is extremely passionate about tourism, continuing her education and advocating for the travel industry. In her current role, Wesley is responsible for managing the Visit Frisco social media channels, as well as assisting in working with all forms of media to help garner media coverage for Frisco.

“We are so proud of Wesley for this recognition of her incredible talents and are fortunate to have her on our team,” said Marla Roe, executive director, Frisco CVB. “She truly lives and breathes Frisco every day!”

DMAI’s 2017 ‘30 Under 30’ recipients will be recognized July 14 at the Association’s Annual Convention.


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Destination Marketing Association International

Destination Marketing Association International (DMAI) is the world’s largest and most reliable resource for official Destination Marketing Organizations (DMOs), also called convention and visitors bureaus (CVBs) or tourism boards. A passionate advocate for its members, DMAI is dedicated to improving the effectiveness of more than 4,100 professionals from nearly 600 destinations in approximately 15 countries. It provides its members — professionals, industry partners, students and educators — the most cutting-edge educational enrichment, networking opportunities and travel marketing benefits available. For more information visit


About the Frisco CVB

Founded in 2003, the Frisco, Texas, Convention & Visitors Bureau has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s our mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination Marketing Association International. For more information, visit our website or call 877-GO-FRISCO.